Senior Programmatic Media Manager - Citi Commerce

Citi; Irving (TX); On-site; USD 114,720 - 172,080; Full time

Benefits offered by this job

Medical, Dental & Vision Coverage

401(k)

Paid Time Off Packages

Job summary

Citi in Irving, Texas is seeking a Programmatic Media Expert to lead end-to-end campaign operations, manage multiple channels, and ensure timely delivery and optimization of campaigns. With 6-10 years in Ad Operations, candidates are expected to excel in campaign management and performance analytics.

This role requires a Bachelor's degree in Business or Marketing, and offers competitive benefits including medical coverage, 401(k), and paid time off.

Qualifications

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management.
• Experience managing campaign launches and executions promptly.
• Strong analytical and problem-solving skills.

Responsibilities

• Execute end-to-end campaign operations across multiple channels.
• Monitor campaign pacing and troubleshoot delivery issues.
• Deliver clear reporting and insights on campaign performance.

Skills

Ad Operations

Programmatic Management

Campaign Management

Analytical Skills

Cross-functional Collaboration

Education

Bachelor’s degree in Business, Marketing, or related field

Master’s degree

Tools

Google Ad Manager

DV360

Audience/Data Platforms

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high‑value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

We’re building Citi Commerce from the ground up, and we’re looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long‑term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market.

Responsibilities

• Execute end‑to‑end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
• Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
• Support inventory management across Citi‑owned and operated properties, ensuring effective utilization
• Activate and manage audience segments using Citi first‑party data and partner platforms
• Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
• Identify, escalate, and resolve operational issues (e.g., discrepancies, under‑delivery, tagging errors)
• Contribute to the development and standardization of ad operations processes and workflows
• Evaluate and adopt new tools and technologies to improve campaign execution and scalability
• Deliver clear reporting and insights on campaign performance to internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
• Experience managing campaign launches and executions in an accurate and timely manner
• Experience optimizing campaign delivery and pacing performance
• Experience managing operational playbooks and standardized workflows
• Experience generating campaign reporting outputs and performance insights
• Experience inputting into inventory utilization and yield optimization

Education

• Bachelor’s/University degree (highly preferred Bachelor’s degree in Business, Marketing, or related field)
• Master’s degree preferred

Required Skills & Expertise

• Strong hands‑on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
• Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
• Solid understanding of digital media measurement frameworks and KPIs
• Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
• Strong analytical and problem‑solving skills, with a proactive approach to issue resolution
• Ability to manage multiple campaigns and priorities in a fast‑paced environment
• Effective cross‑functional collaboration and communication skills

Benefits

Primary Location: Irving, Texas, United States
Salary Range: $114,720.00 – $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Equal Opportunity Employment Statement

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.