Senior Programmatic Campaign Lead

Walk-In Media; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Walk-In Media in New York City is seeking an experienced Programmatic Manager to lead hands-on day-to-day programmatic campaigns across display, video, CTV/OTT, audio, native, and DOOH. The role collaborates with planning, analytics, and ad operations to drive measurable client outcomes with a start-up mindset.

The ideal candidate has deep fluency in the programmatic landscape, direct DSP operating experience, and strong Excel/SQL skills to support optimization, reporting, and strategy evolution.

Qualifications

• 4+ years hands-on programmatic experience in an agency, trading desk, or in-house media.
• Proficiency with DV360 and The Trade Desk; Amazon DSP experience strongly preferred; CM360 for ad serving and reporting required.
• Strong understanding of RTB, PMPs, PG deals, SSPs, DMPs and evolving identity landscape.
• Strong analytical skills with Excel; SQL or BI tools are a bonus.
• BA/BS degree required; focus in Marketing, Advertising, Business or quantitative discipline.

Responsibilities

• Manage programmatic campaigns end-to-end across display, video, CTV/OTT, audio, native, and DOOH.
• Monitor campaigns daily, optimize against KPIs, and manage budgets and bids in real time.
• Test advanced buying approaches including PMP/PG deals; oversee audience data onboarding.
• Troubleshoot delivery issues; maintain campaign docs, specs, trackers, and QA checklists.
• Operate DV360, TTD, CM360; manage ad serving and reporting.
• Suggest new DSPs, data partners, and ad tech; design advanced bidding and automation.
• Translate briefs into executable targeting plans; participate in client calls and reviews.
• Collaborate with planning/analytics to ensure tracking and attribution alignment.
• Advise clients on programmatic trends and contribute to new business pitches.

Skills

Programmatic strategy

Campaign optimization

Cross-functional collaboration

Education

BA/BS in Marketing or related field

Tools

DV360

The Trade Desk

Amazon DSP

CM360

GA4

SQL

Job description

Walk-In Media in New York City is seeking an experienced Programmatic Manager to lead hands-on day-to-day programmatic campaigns across display, video, CTV/OTT, audio, native, and DOOH. The role collaborates with planning, analytics, and ad operations to drive measurable client outcomes with a start-up mindset.

The ideal candidate has deep fluency in the programmatic landscape, direct DSP operating experience, and strong Excel/SQL skills to support optimization, reporting, and strategy evolution.