Senior Program Manager, GTM

ZoomInfo; Waltham (MA); On-site; USD 104,000 - 163,000; Full time

Job summary

ZoomInfo seeks an experienced program manager to lead GTM orchestration and product launch programs within the GTM Operations team. This role sits in Massachusetts and will coordinate with Sales, CS, Marketing and Product to ensure timely, high-impact launches with strong governance and readiness processes.

Ideal candidates will have 7+ years in PM/GTM roles, a proven track record of end-to-end launches, and comfort with AI-enabled tools to accelerate documentation and reporting.

Qualifications

• 7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations in B2B SaaS.
• Proven track record leading end-to-end product release/launch programs — from readiness planning through GA and post-launch adoption tracking.
• Demonstrated success orchestrating cross-functional launches involving Sales, Product, and Marketing.
• Experience with content/enablement systems.
• Strong program/project management skills across concurrent, interdependent workstreams.

Responsibilities

• Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs.
• Define and enforce tiering standards (Tier-1 vs Tier-2) based on revenue impact and field readiness needs.
• Run governance forums (launch councils, readiness reviews, go/no-go checkpoints).
• Manage Alpha/Beta lifecycle in partnership with CS and Product for launch-specific initiatives.
• Cross-functional alignment across Sales, Marketing, Product, CS, and Operations on scope, timing, and ownership for each initiative.

Skills

Program/Project Management

GTM Operations

Product Marketing

Revenue Operations

Cross-functional leadership

Content/Enablement systems

Education

Bachelor's degree in Business / Marketing / Operations or related field

Tools

Sales enablement platforms

GTM platforms

Job description

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. This role sits within GTM Operations and serves as the orchestration lead for go-to-market execution — coordinating product launches as well as broader GTM initiatives (pricing/packaging changes, segmentation or territory shifts, systems and process rollouts, market expansion plays). You own workback planning, cross-functional governance, and readiness processes that ensure every initiative — product or programmatic — lands cleanly with Sales, CS, and Marketing ready to execute. You are the connective tissue between Product, Sales, Marketing, Enablement, Operations, and Customer Experience, ensuring coordinated execution and measurable adoption across a portfolio of GTM programs. Product launches will be a core and recurring part of this portfolio, so direct experience leading product release programs is essential.

What You’ll Do

Program Governance & Orchestration

• Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs
• Define and enforce tiering standards (Tier-1 vs Tier-2) based on revenue impact and field readiness needs
• Run governance forums (launch councils, readiness reviews, go/no-go checkpoints)
• Manage Alpha/Beta lifecycle in partnership with CS and Product for launch-specific initiatives

Cross-Functional Alignment & AI Fluency

• Facilitate alignment across Sales, Marketing, Product, CS, and Operations on scope, timing, and ownership for each initiative
• Partner with Product Marketing and Competitive Intelligence to ensure messaging/positioning inputs are incorporated into launch plans
• Partner with GTM Enablement early in program design to co-build training, certification, and rollout plans
• Actively uses AI tools (e.g., ChatGPT, Copilot, Gemini) to accelerate program documentation, status reporting, and stakeholder communications
• Proactively identifies opportunities to apply AI to reduce manual program overhead and improve launch/program velocity
• Stays current on AI-enabled workflow tools relevant to GTM Ops and pilots new approaches where they create measurable efficiency gains

Content & Asset Coordination

• Maintain the operational source of truth for launch/program assets (version control, access, lifecycle) — strong alignment and partnership with Enablement
• Standardize release communication templates, terminology, and status reporting across initiatives

Transparency & Reporting

• Build and maintain dashboards showing status of all active GTM programs (live, in beta, deprecated, upcoming)
• Own the single source of truth for the GTM program calendar across product and non-product initiatives

Education

• Bachelor's degree in Business, Marketing, Operations, or related field

What You Bring

• 7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS
• Proven track record leading end-to-end product release/launch programs — from readiness planning through GA and post-launch adoption tracking — is required, not just general program management experience
• Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing
• Experience with content/enablement systems
• Strong program/project management skills across concurrent, interdependent workstreams

Preferred Qualifications

• PMP or similar program management certification
• Experience in Sales Enablement or Revenue Operations
• Experience running GTM programs beyond product launches (e.g., pricing, territory, systems rollouts)
• Familiarity with GTM Tech/sales intelligence platforms

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$103,600—$162,800 USD

About Us

ZoomInfo (NASDAQ: GTM) is the Go‑To‑Market Intelligence Platform that empowers businesses to grow faster with AI‑ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.