Senior Product Marketing Manager (USA Only - 100% Remote)

Close; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

A modern CRM company based in the US is seeking a Senior Product Marketing Manager to lead go-to-market strategies for key product areas. You'll define messaging, execute impactful launches, and work cross-functionally with Product, Sales, and Marketing. Ideal candidates should have 5+ years of B2B SaaS experience and strong storytelling skills to impact customer narratives.

Benefits

Competitive compensation including bonuses

5 Weeks Paid Time Off

Paid Parental Leave

1 month paid sabbatical after 5 years

Comprehensive healthcare

401(k) with a 6% match

Qualifications

• 5+ years of experience in product marketing, especially in B2B SaaS.
• Experience leading cross-functional go-to-market strategies.
• Ability to translate technical product features into customer benefits.

Responsibilities

• Lead GTM strategy and execution for key product areas.
• Own messaging and positioning for new products.
• Collaborate with Product and Sales teams.

Skills

B2B SaaS experience

Launch strategy

Storytelling

Research and content creation

Adaptability

Job description

About Us

Close is building the modern CRM for small, scaling businesses - just like us.

Today, we’re 100+ people across 22 countries. We’re united in our goal to help small businesses sell better by eliminating manual work and empowering them to focus on what matters most: relationships.

Close sets our compass by our customers and our people. Sustainability is core to serving both; we care deeply about the health of our business and the wellbeing of our team. We’re bootstrapped - meaning we’ve accepted no outside funding - and fully remote since 2016. The way we’ve chosen to build our business allows us to chart our own course.

Our team prioritizes impact, ownership, and quality. As a growing, remote-first company, we favor asynchronicity over meetings and we relentlessly prioritize work that moves the needle. We practice a mature approach to the workplace -- we expect our team to manage time effectively, communicate thoughtfully with teammates and customers, and produce great work.

About the Role

We’re looking for a Senior Product Marketing Manager to join our Product Marketing and Lifecycle Marketing team.

As a Sr. PMM, you’ll play a key role in one of the most exciting periods in Close’s history. You’ll own go-to-market strategy for key product areas, define messaging and positioning, and execute high-impact launches. You’ll also work cross-functionally with Product, Sales, and Marketing to tell compelling stories, build customer advocacy, and help shape how Close is perceived in the market.

You’ll report to our Head of Product Marketing and collaborate deeply with our Product Pods to influence roadmap, align on GTM priorities, and bring new products to life!

You are

• A seasoned PMM (5+ years) with B2B SaaS experience
• Strong in launch strategy, capable of leading complex, cross-functional GTMs
• A storyteller who can translate technical value into customer impact
• Comfortable being scrappy, writing content, interviewing customers, conducting research and more
• Excited to influence Close’s narrative, especially in the era of AI
• Excitement for the sales space and the challenges of helping small and scaling businesses.
• Collaborative, adaptable, and energized by change

You will

• Lead GTM strategy and execution for key product areas and launches
• Own messaging and positioning for new and existing product areas
• Partner closely with Product, Marketing and Sales to ensure alignment across teams
• Help shape our AI narrative and bring clarity to how AI drives value for customers
• Create launch content, web copy, videos, decks, enablement, etc. that moves the needle
• Track trends in sales tech and CRM innovation (including AI) to inform messaging and product strategy
• Collaborate with customers and Success to develop advocacy stories
• Bring best practices and fresh ideas to our growing PMM team

Benefits

• Competitive compensation including an organization-wide goal-based bonus
• Paid Time Off: 5 Weeks PTO upon joining + Winter Holiday Break. Each year with the company, you’ll receive 2 additional PTO days
• Paid Parental Leave for primary and secondary caregivers
• Sabbatical: After 5 years with the team, you’re eligible for a 1 month paid sabbatical
• Healthcare (US residents): Medical, Dental, and Vision with HSA and FSA options
• (US residents) Dependent care FSA
• (US residents) 401(k): Up to 6% contribution match, 100% vested

Our Values

Build a house you want to live in - Examine long-term thinking and action

No BS - Practice transparency and honesty, especially when it’s hard

Invest in each other - Build successful relationships with your coworkers and customers

Discipline equals freedom - Keep your word to yourself and others

Strive for greatness - Constantly challenge yourself and others

Learn More

Listen to our CEO and Founder, Steli Efti, tell the story of Close’s journey in the $0-30m Blueprint.

Watch our culture video from our 2023 team retreat in Milan. Every year our entire team gathers in person to build connection, foster cross-functional collaboration, and have fun. In 2025, we’re headed to Paris, France.

Explore our product. Check out a video demo or try an interactive demo!

Our Hiring Process

We ask a few role-specific questions as part of our application process. These questions are designed to help us learn more about you from the start so please answer each question thoughtfully. We see this as an opportunity to get to know you beyond your resume.

While we are excited by all the opportunities that generative AI has unlocked, we request that you refrain from relying exclusively on AI tools when completing an application, unless explicitly stated. Every application is read closely by humans and any obviously AI generated applications will be disregarded.

Regardless of fit, you can expect to hear back from our team with an update on the status of your candidacy.

If you progress to the interview process, you’ll receive a full outline of the role-specific interview process in your first touchpoint with us. We do our best to make the hiring process clear and human.