Senior Product Marketing Manager, Sales Enablement (Qualified)

Salesforce, Inc.; California; Hybride; USD 143 000 - 217 000; Plein temps

Avantages offerts par ce poste

Time off programs

Medical

Dental

Vision

Mental health support

Paid parental leave

Life and disability insurance

401(k)

Employee stock purchasing program

Résumé du poste

Salesforce is seeking a Sr. Manager of Product Marketing to accelerate Qualified, the AI-driven B2B platform. You will partner with Sales Leadership and cross-functional teams to translate GTM strategies into field-ready programs, pitches, and training materials.

Your work will scale enablement across Salesforce’s distribution engine and drive measurable pipeline growth. You will design AI-enabled tools and playbooks, deliver high-impact demos, and build scalable onboarding programs that empower

Qualifications

• 5–8 years of product marketing experience in B2B SaaS is preferred.
• Experience translating GTM strategy into field-ready execution.
• Proven track record creating sales plays and enablement content.

Responsabilités

• Build enablement materials and battle cards for sales teams.
• Design and deliver enablement programs and content (training, FAQs, talks).
• Create quarterly sales plays aligned to product priorities and market opportunities.
• Develop AI-powered enablement tools and workflows for sellers.
• Collaborate with Sales Leadership, Enablement, and Product teams to scale onboarding.

Connaissances

Product marketing experience

GTM strategy

Sales enablement

Executive storytelling

Cross-functional collaboration

Description du poste

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isnt a buzzword -- it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About Salesforce: Salesforce is the #1 AI CRM, where humans and agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isnt a buzzword -- it's a way of life. Agentforce is the future of AI, and you are the future of Salesforce. Qualified is the B2B agentic marketing platform for Salesforce customers, and we're looking for a Sr. Manager of Product Marketing to help us win in one of the most exciting and fast-moving moments in company history. Qualified is part of AI Labs, Salesforce's new innovation team built to develop and scale AI-native technologies at startup speed -- leveraging the full power of Salesforce. Alongside sister companies like Fin and Regrello, Qualified operates with the agility of a startup, while plugging into one of the world's largest enterprise go-to-market engines, bringing the agentic enterprise vision to life for Salesforce's customers. With our product, Piper the #1 SDR Agent, now an official part of the Salesforce family, we are hyper-focused on scaling our enablement efforts across the Salesforce distribution engine.

What You'll Do

• Build and maintain best-in-class enablement materials -- pitch decks, one-pagers, battle cards, objection handlers, and competitive positioning -- that help Salesforce Core AEs, Marketing Cloud AEs, Agentforce Specialists, and Qualified Specialists confidently sell Qualified
• Build and deliver high-impact presentations and demos for internal enablement sessions
• Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike
• Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs -- driving measurable pipeline growth
• Design and build AI-powered enablement tools -- including custom Slackbot skills and agent workflows -- that turn manual, multi-source seller research into instant, accurate, actionable guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups), and iterate on them based on field usage and feedback
• Partner closely with Sales Leadership and Enablement teams to develop scalable onboarding and ongoing training programs
• Support the content hub strategy, ensuring sellers can always find what they need (e.g., Qualified Enablement Hub)
• Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence

What We're Looking For

• 5–8 years of product marketing experience, ideally in B2B SaaS; experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus
• Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution
• Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact
• Proven track record driving success in a role that spans product positioning & messaging or sales enablement
• Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences
• Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning, especially with AI agents
• Strong written communicator who can translate complex concepts into crisp narratives for sellers, customers, and executive audiences
• Highly organized and effective at managing multiple priorities and timelines in a dynamic environment
• Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs
• Background in competitive intelligence / competitive strategy a plus
• Highly collaborative --- you'll work cross-functionally with Sales, Sales Programs, Product, Success, Demand Gen, and Product on a daily basis
• Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and lots of ambiguity

Why Qualified

• You'll be part of a company that just joined the Salesforce family --- with the distribution and resources of one of the world's leading enterprise tech companies behind us
• You’ll have outsized impact on a small, high-output PMM team that punches way above its weight
• Competitive compensation, equity, benefits, and the chance to work alongside some of the best GTM minds in the industry

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

Salary

The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications -- without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: . Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too --- driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good -- you've come to the right place.