Senior Product Marketing Manager, GTM (Qualified)

Salesforce, Inc.; Oregon; Hybrid; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking a Sr. Manager of Product Marketing for Qualified (Piper) to join AI Labs.

You’ll work at the intersection of Sales, Product, Customer Success, and Marketing to shape messaging, enablement, and cross-cloud positioning for a fast-moving AI-native initiative. You’ll influence launches and GTM strategies, partner with sales and product leaders, and help scale AI agentaro capabilities across Salesforce ecosystems.

Qualifications

• 5–8 years of product marketing experience, ideally in B2B SaaS; experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus.
• Proven track record driving success in roles spanning product positioning & messaging or sales enablement.
• Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning, especially with AI agents.

Responsibilities

• Support product marketing leadership in defining relationships between Qualified, Piper, and Salesforce ecosystem.
• Develop enterprise-ready positioning assets addressing long-term roadmap and integration vision.
• Become an expert on competitive positioning within the Salesforce ecosystem with a strong POV.
• Collaborate with cross-product marketing and GTM leadership to keep positioning sharp as product evolves.
• Drive cross-cloud positioning enablement programs with Sales Enablement and Product Marketing.
• Lead product marketing workstreams for flagship events (e.g., Dreamforce) including slides, demos, and content review.
• Partner with onsite staff to ensure consistent narrative at every touchpoint.

Skills

Product marketing

B2B SaaS

Salesforce ecosystem

Cross-functional collaboration

Communication

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

The Experience

Qualified is the B2B agentic marketing platform for Salesforce customers, and we’re looking for a Sr. Manager of Product Marketing to help us win in one of the most exciting and fast-moving moments in company history. Qualified is part of AI Labs, Salesforce’s new innovation team built to develop and scale AI-native technologies at startup speed — leveraging the full power of Salesforce. Alongside sister companies like Fin and Regrello, Qualified operates with the agility of a startup, while plugging into one of the world’s largest enterprise go-to-market engines, bringing the agentic enterprise vision to life for Salesforce’s customers.

With our product, Piper, the #1 SDR Agent, now an official part of the Salesforce family, we need a sharp, versatile PMM who can do it all, from supporting product launches to delivering our message at events to sharpening our cross-cloud positioning. This is a true jack-of-all-trades role. You’ll sit at the intersection of Sales, Product, Customer Success, and Marketing, and your work will directly impact how thousands of Salesforce sellers understand and sell Qualified.

What You'll Actually Be Doing

• Support product marketing leadership in defining the relationship between Qualified, Piper, and the broader Salesforce ecosystem — clearly answering the questions that come up daily in the field.
• Develop enterprise-ready positioning assets that address long-term roadmap, architectural relationships, and integration vision (Data Cloud, MCP, Service Cloud, Agentforce Agents, etc.)
• Become a strong expert on competitive positioning within the Salesforce ecosystem, with a strong POV on how Qualified wins better together with Salesforce’s own solutions.
• Collaborate with cross-product marketing and GTM leadership to keep positioning sharp as the product and integration story evolves.
• Drive cross-cloud positioning enablement programs in partnership with Sales Enablement, Sales Leadership, and Product Marketing.
• Lead product marketing workstreams for flagship events (e.g., Dreamforce), coordinating slides, demos, production, and legal review across session content.
• Partner with onsite staff and demo teams to ensure consistent narrative and positioning at every touchpoint.
• Drive post-event enablement follow-through, translating event narrative into lasting field-ready assets.
• Support go-to-market planning and execution for Piper product releases — from positioning through launch readiness, timing, and cross-functional rollout.
• Partner with Product and Product Management to translate roadmap into clear, sellable launch narratives and timelines.
• Build and run launch tiering frameworks, aligning scope and investment to the size and impact of each release.

You’re Our Person If...

• 5–8 years of product marketing experience, ideally in B2B SaaS; experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus.
• Proven track record driving success in a role that spans product positioning & messaging or sales enablement.
• Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning, especially with AI agents.
• Strong written communicator who can translate complex concepts into crisp narratives for sellers, customers, and executive audiences.
• Background in competitive intelligence / competitive strategy a plus.
• Highly collaborative — you’ll work cross-functionally with Sales, Sales Programs, Product, Success, Demand Gen, and Product on a daily basis.
• Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and lots of ambiguity.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including:

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

More details about company benefits can be found at the following link: t to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.