Senior Product Marketing Manager | Remote (Minneapolis–St. Paul Area)

MHC; Fort Snelling Unorganized Territory (MN); Remote; USD 125,000 - 150,000; Full time

Job summary

MHC is seeking a Senior Product Marketing Manager to lead the marketing efforts for their AI-powered document automation solutions. This remote role involves defining go-to-market strategies, collaborating with cross-functional teams, and crafting compelling messaging to enhance brand visibility and drive revenue growth.

Benefits

Flexible work options: In-office, hybrid, or remote

401(k) with employer match

Comprehensive health plans including medical, dental, and vision

FSA/HSA, life insurance, PTO, EAP, and voluntary benefits

Qualifications

• 5+ years in B2B SaaS product marketing, preferably in fintech.
• Experience supporting AP automation or document automation software.
• Exceptional storytelling and communication skills.

Responsibilities

• Define and execute go-to-market strategies for document automation solutions.
• Develop positioning and messaging frameworks targeting finance and IT leaders.
• Create sales enablement tools to drive market differentiation.

Skills

Product Marketing

Market Research

Stakeholder Communication

Messaging

Sales Enablement

Analytical Skills

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Salesforce

HubSpot

ZoomInfo

Job description

Senior Product Marketing Manager | Remote (Minneapolis–St. Paul Area)

Join to apply for the Senior Product Marketing Manager | Remote (Minneapolis–St. Paul Area) role at MHC.

This range is provided by MHC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $150,000.00/yr

Who we are:

MHC is an innovative, privately held global Software-as-a-Service (SaaS) company committed to optimizing the speed, efficiency, and efficacy of information as it flows between people and systems. We are changing the way our customers work by automating content and processes across their core business functions. Our solutions accelerate digital transformation, allowing our customers to significantly increase productivity and improve communication by converting manual, complex or paper-based processes into highly automated digital processes. We are committed to our customers’ success, and it shows. Our global team creates game-changing success for over 1,200 organizations across fifty countries and five continents. For additional information, visit: www.mhcautomation.com

Who we are looking for:

We are seeking a strategic and driven Sr. Manager, Product Marketing to define and communicate the value of MHC’s solutions to the market, focusing on AI-powered document and payment automation to streamline vendor and customer interactions in target verticals. The ideal candidate is a hands-on marketing leader with deep knowledge of B2B SaaS and enterprise buying cycles, strong business acumen, and storytelling skills. You will drive product positioning, messaging, competitive differentiation, and enablement strategies to support revenue growth across all funnel stages.

You will be part of a growing Marketing Team, reporting directly to the Head of Marketing. This pivotal role involves cross-functional collaboration with product management, sales, professional services, customer support, and the broader marketing team to develop compelling go-to-market strategies. A passion for translating complex technical solutions into clear business value and customer success stories is essential.

Work Location:

This position is open to candidates based in the Minneapolis–St. Paul metro area. While the work is primarily remote, there may be occasional opportunities for in-person collaboration at MHC's Burnsville, MN office.

What you will do:

1. Define and execute go-to-market strategies for MHC’s intelligent document automation solutions.
2. Develop and refine positioning and messaging frameworks targeting finance, IT, and operations leaders to drive market differentiation.
3. Create sales enablement tools such as presentations, battlecards, one-pagers, and competitive positioning guides.
4. Launch new products and features, collaborating with Product Management and Revenue teams to increase awareness and adoption.
5. Partner with Demand Generation to craft campaign messaging and content supporting lead generation.
6. Lead voice-of-the-customer initiatives, including win/loss analysis, customer interviews, and case studies.
7. Analyze market trends and competitive landscape to inform product positioning and identify innovation opportunities.
8. Refine buyer personas, value propositions, and objection-handling strategies in partnership with sales and customer-facing teams.
9. Collaborate with analysts, influencers, and industry groups to enhance brand visibility.

What you will need to succeed:

Knowledge and Skills:

• Extensive experience in product marketing, including market research, stakeholder communication, messaging, product launches, and enterprise software sales strategies.
• Knowledge of the intelligent document and payment automation space, with experience in areas such as CCM, AP automation, AI content generation, or ECM being a plus.
• Experience in financial services, banking, insurance, healthcare, or public sectors.
• Exceptional storytelling, messaging, and communication skills to articulate product value.
• Experience creating sales enablement materials to accelerate pipeline and customer adoption.
• Ability to engage with customers and incorporate insights into marketing strategies.
• Strong cross-functional collaboration skills and strategic/tactical mindset.
• Analytical skills to measure and optimize marketing programs.
• Familiarity with tools like Salesforce, Gong, HubSpot, ZoomInfo, etc., is a plus.

Education and Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field.
• 5+ years in B2B SaaS product marketing, preferably in the Office of the CFO or fintech space, with at least 2 years supporting AP automation, payments, or document automation software.

We are proud to be an equal opportunity employer and welcome diversity in our workforce. This role is not eligible for visa sponsorship.

Benefits:

• Flexible work options: In-office, hybrid, or remote.
• 401(k) with employer match.
• Comprehensive health plans including medical, dental, and vision.
• FSA/HSA, life insurance, PTO, EAP, and voluntary benefits.