Senior Product Marketing Manager, Prospect Sales

Included Health; Myrtle Point (OR); Remote; USD 120,000 - 157,000; Full time

Job summary

A healthcare solutions provider is looking for a Senior Product Marketing Manager to drive messaging and go-to-market strategies for their products. The ideal candidate will work collaboratively with various teams to create compelling narratives and sales assets while conducting market research and competitive analysis. This role offers a chance to impact a range of innovative healthcare solutions, supported by a remote-first culture and comprehensive benefits.

Benefits

401(k) savings plan

Comprehensive medical, vision, and dental coverage

Generous PTO/DTO

Qualifications

• 3+ years of experience in healthcare.
• 7+ years in product marketing focused on sales enablement.
• Strong writing and design skills for collateral creation.

Responsibilities

• Conduct market research to identify trends.
• Create compelling sales assets and messaging.
• Collaborate with Sales to tailor marketing materials.

Skills

Strategic Insights

Storytelling

Project Management

Analytical Skills

Relationship Development

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Suite

Microsoft Suite

Job description

Overview

We are seeking a highly analytical, strategic, and creative Senior Product Marketing Manager to help drive messaging, positioning, and go-to-market strategy/execution for our flagship products: All-Included Care and Navigation. This Senior PMM will shape sales narratives, equip the Sales team with compelling assets, bring new products to market, and accelerate growth for a portfolio of new and established products. The role translates complex product capabilities into clear, data-driven stories that resonate with prospects and position us as the winning solution.

This position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, and Consultant Relations teams to achieve your goals.

Responsibilities

• Market Research & Competitive Positioning: Monitor the market and conduct comprehensive market research to identify trends and understand our buyers.
• Competitive intelligence: Gather and analyze competitive details (feature sets and pricing) to develop clear positioning and messaging that differentiates our offerings.
• Insights & cross-functional feedback: Collect, synthesize, and share market insights, creating a closed-loop feedback cycle between sales/account learnings and the GM/product teams.
• Sales-focused Messaging, Positioning & Enablers: Partner with the Senior Manager, Product Marketing to provide compelling, data-driven base messaging and sales assets (pitch decks, one-pagers, member stories, etc.) for segments including employers, health plans, and labor and trust.
• Collaborate with Sales and Solutions Consulting to deliver tailored assets for prospect capabilities and finalist meetings to win new logo opportunities.
• Develop base proposal content and provide proposal support for specific new logo deals.
• Own market-facing statistics with the analytics team to tell a powerful story about product value and impact.
• Maintain impact analysis tooling to demonstrate quantifiable value for prospects, with partners from Solutions Consulting, Analytics, and GM.
• Maintain internal Confluence pages related to assigned products and features.
• Drive projects that increase team efficiency and enable scaling.

Core skills

• Research & Strategic Insights: Conduct market research and competitive analysis to inform positioning and GTM strategy, and translate insights into strategic and tactical recommendations.
• Storytelling & Asset Creation: Shape product positioning and craft client-centric, data-driven stories with strong writing and design skills; create sales collateral and enablement materials using Google or Microsoft tools.
• Quantitative Acumen: Interpret data to tell a compelling value story, leverage third-party statistics, maintain ROI tooling, and collaborate with IBEX to inform messaging.
• Project Management & Organization: Manage multiple initiatives concurrently with prioritization and cross-functional coordination.
• Relationship Development: Build and sustain strong internal relationships to support cross-functional collaboration and growth.

Required Qualifications

• 3+ years of experience in healthcare.
• 7+ years of experience in product marketing, with a focus on prospect sales enablement and new logo acquisition.
• 2+ years experience conducting market research and competitive analysis.
• 2+ years experience with product positioning, messaging, and data-driven storytelling.
• Excellent analytical skills to interpret complex data and tell insights with statistics.
• Proven experience creating high-quality sales collateral (presentations, proposals, etc.).
• Strong project management skills with the ability to manage multiple projects and meet tight deadlines.
• Highly organized and detail-oriented with a track record of quick delivery in a fast-paced environment.
• Proficient in Google and/or Microsoft Suite.
• Excellent written and verbal communication skills for diverse audiences.
• Strong interpersonal skills and ability to work cross-functionally with sales, product, and other teams.
• Demonstrated understanding of buyers’ employee healthcare challenges and how Included Health products deliver value.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• Experience selling complex products in the employer benefits space.

Physical/Cognitive Requirements

• Ability to remain seated for extended periods.
• Eye-hand coordination and dexterity to operate a computer and office equipment.
• No heavy lifting expected; occasional exertion up to ~20 lbs may be required.
• Ability to interact professionally with leadership, employees, and members.

Compensation & Benefits

The United States new hire base salary target ranges for this full-time position are:

• Zone A: 120,050 – 156,070 + equity + benefits
• Zone B: 132,055 – 171,677 + equity + benefits
• Zone C: 144,060 – 187,284 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Compensation structures and ranges are tailored to each zone’s market conditions. Your Recruiter can share details of geographic alignment upon inquiry.

In addition to base salary, the compensation package may include:

• Remote-first culture
• 401(k) savings plan
• Comprehensive medical, vision, and dental coverage
• Fully included Included Health telemedicine and health care navigation
• Generous PTO/DTO
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for surrogacy & adoption assistance
• Compassionate Leave
• 11 Holidays Paid with one Floating Holiday
• Work-From-Home reimbursement
• 24 hours of Paid Volunteer Time Off (VTO) per year

About Included Health

Included Health is a new kind of healthcare company delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We provide care guidance, advocacy, and access to virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. Learn more at includedhealth.com.

Included Health is an Equal Opportunity Employer and considers applicants without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under law. We consider all qualified applicants with arrest or conviction records in accordance with local fair chance laws.