Senior Product Marketing Manager Platform

Withconfetti; United States; Remote; USD 125,000 - 150,000; Full time

Job summary

An innovative startup is seeking a Senior Product Marketing Manager to drive the go-to-market strategy for its platform. This role is pivotal in enhancing subscriber growth and feature adoption while collaborating with cross-functional teams. You'll craft compelling messaging and optimize pricing strategies to ensure the platform's success. Join a dynamic team dedicated to transforming workplace culture through engaging employee experiences, and help shape the future of virtual and in-person events. If you're passionate about marketing and creating meaningful connections, this opportunity is for you!

Qualifications

• 4+ years of experience in product marketing for SaaS companies.
• Strong analytical skills and ability to use data for decision-making.

Responsibilities

• Developing go-to-market strategies for platform features.
• Crafting messaging that emphasizes platform value and scalability.
• Collaborating with Sales to drive platform adoption.

Skills

Product Marketing

GTM Strategy

Pricing & Packaging

Sales Enablement

Analytical Skills

Communication Skills

Collaboration

Workplace Culture

Education

Bachelor's Degree

Job description

We’re looking for a strategic and experienced Senior Product Marketing Manager, Platform to lead the go-to-market strategy and commercial success of Confetti’s platform offering. This role will be responsible for driving subscriber growth, feature adoption, and expansion into new teams and departments within our customers’ organizations.

As a core member of the Marketing team, you’ll own platform positioning, pricing & packaging strategy, and high-value GTM initiatives—working cross-functionally with Product, Sales, and Customer teams to ensure Confetti is the backbone of remote workplace culture, team-building, employee engagement and L&D programs for the world’s leading companies.

We Are

Confetti operates in the HR tech space and provides a solution for employee culture & engagement. Our product allows companies to discover, plan and book high quality experiences for their teams for every use case. From team building, onboarding, DE&I and even learning & development, our rich catalog provides hundreds of fresh options for any budget and team size.

Product Led - As a managed marketplace for employee experiences, we put the user-experience of our platform at the top of our priority list. We believe (and have significant evidence) that a great platform sells itself, and always prefer investing in the platform & marketing automation as scalable sales channels.

You Have

1. 4+ years of Product Marketing experience in SaaS or platform-based companies.
2. Strong experience in enterprise GTM strategy, pricing & packaging, and sales enablement.
3. Deep understanding of HR, People Ops, or workplace tech buyer personas.
4. Strong analytical and research skills—comfortable using data to drive decisions.
5. Excellent communication and storytelling skills with a demonstrable ability to translate technical features into compelling value propositions.
6. Proven track record of driving product adoption and subscriber growth.
7. Highly cross-functional and collaborative mindset.
8. Passion for workplace culture, team connection, and creating meaningful employee experiences.

You’ll Be

1. Platform GTM Strategy: Developing and executing comprehensive go-to-market strategies for Confetti’s platform features, with a focus on driving subscriptions, adoption, and expansion within high-value accounts.
2. Messaging & Positioning: Crafting clear, differentiated messaging for core audiences—emphasizing the platform’s value, scalability, and cultural impact.
3. Pricing & Packaging: Owning and optimizing platform pricing and packaging strategies to drive adoption, retention, and profitability.
4. Sales & Customer Enablement: Developing collateral, playbooks, training, and demos that enable Sales and Customer teams to communicate platform value and drive adoption.
5. Subscriber & Expansion Growth: Partnering with Sales, Customer Success, and Demand Gen teams to identify opportunities to grow subscriber base and expand platform usage across organizations.
6. Market Research & Voice of Customer: Conducting ongoing research to understand buyer needs, market trends, and competitive landscape—informing product roadmap and GTM strategies.
7. Product Partnership: Collaborating closely with Product to ensure platform features meet market needs and are positioned effectively at launch.
8. Performance Analysis: Monitoring key adoption and engagement metrics to assess platform performance and optimize marketing strategies.
9. Field Marketing & Partnerships: Supporting high-impact field marketing initiatives, industry events, and strategic partnerships to drive awareness and demand for the platform.
10. Brand Alignment: Ensuring all platform marketing materials reflect Confetti’s fun, human, and enterprise-ready brand identity.

About Us

We are a young, well-funded startup helping companies create memorable, easy-to-plan experiences that inspire dynamic workplaces, encourage healthier offices, and motivate happier, more holistic teams.

Our platform allows companies to seamlessly book fully-customizable, multi-vendor (virtual) gatherings for their employees in just a few clicks. From online games to hosted game shows and shippable experiences, our platform contains over 100 unique experiences to support our customers’ desire for fresh and fun ideas. COVID required us to be agile and adaptable, so we successfully pivoted into the virtual events world. With offices potentially coming back soon, we are looking forward to the future of events, working towards a single platform for in-person, hybrid and virtual experiences.

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