Senior Product Marketing Manager, IT Audiences

Lensa; United States; On-site; USD 100,000 - 115,000; Full time

Job summary

Lensa is seeking a Senior Product Marketing Manager to lead the marketing strategy for IT audiences at Quickbase. The role involves crafting narratives that resonate with IT leaders and driving platform adoption through targeted content and sales enablement materials. Candidates should have a strong background in product marketing with expertise in addressing the challenges faced by IT professionals.

Benefits

Competitive salary with performance-based bonuses.

Comprehensive benefits package.

Opportunities for professional growth.

Dynamic and inclusive work environment.

Qualifications

• 5+ years in product marketing roles.
• Experience marketing to enterprise IT audiences.
• Proven success marketing to CIOs and IT directors.

Responsibilities

• Develop and execute go-to-market strategy for IT audience.
• Create messaging addressing governance, security, and operational efficiency.
• Lead initiatives enhancing IT oversight and control.

Skills

Product Marketing

Strategic Storytelling

Collaboration

Customer Focus

Results Driven

Job description

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Quick Base, is seeking professionals. Apply via Lensa today!

Senior Product Marketing Manager, IT Audiences

Quickbase is transforming how companies see, connect, and control the complex projects that are reshaping our world. We are seeking a Senior Product Marketing Manager to lead our product marketing strategy and execution for IT audiences, helping technology leaders maximize value and maintain control as their organizations scale.

In this role, you will develop and execute the go-to-market strategy for Quickbase's IT audience, addressing their critical challenges around cost takeout, governance, scalability, and operational efficiency. You'll craft compelling narratives that resonate with IT buyers, launch features that strengthen their control and visibility, and partner with sales, marketing, and customer success to drive adoption and growth.

How You Will Make An Impact

• Own IT audience strategy and positioning by developing deep expertise in IT buyers' challenges, creating messaging that addresses their pain points around governance, security, shadow IT, and operational efficiency while positioning Quickbase as their strategic solution.
• Drive platform adoption and growth by creating compelling narratives that demonstrate how IT leaders can transform their technology landscape with Quickbase - from consolidating scattered solutions to enabling secure citizen development and maintaining control at scale.
• Lead governance-focused initiatives by partnering with product management to shape and launch features that enhance IT oversight, security, and control, ensuring our platform meets enterprise requirements while remaining flexible and user-friendly.
• Shape the IT buyer journey by developing targeted content, sales enablement materials, and marketing programs that address IT leaders' concerns and objectives at each stage of their evaluation and implementation process.
• Guide market strategy through continuous research and analysis of IT trends, buying patterns, and competitive dynamics, translating insights into actionable recommendations for product development and go-to-market strategies.
  
  

About You

• You bring expertise with 5+ years in product marketing roles, with significant experience marketing to enterprise IT audiences and understanding their unique challenges around governance, security, and scalability.
• You deeply understand IT leaders and have proven success marketing to CIOs, IT directors, and their teams, ideally in the context of SaaS platforms
• You are customer-obsessed, putting customers at the center of your work to ensure our messaging is human and resonates with their needs.
• You are a strategic storyteller who can distill complex use cases, and features into clear, compelling value propositions for technical and non-technical audiences.
• You thrive on collaboration, working cross-functionally to drive alignment and execution across teams.
• You’re results-driven, leveraging metrics to measure the effectiveness of launches, programs, and campaigns.
• You are adaptable and proactive, excelling in a fast-paced environment with a growth mindset.
  
  

What We Offer

• Competitive salary with performance-based bonuses.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Opportunities for professional growth and career advancement.
• A dynamic and inclusive work environment.
• The chance to make a significant impact in a rapidly growing company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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