Senior Product Marketing Manager iPaaS & APIM

SnapLogic; San Mateo (CA); On-site; USD 160,000 - 180,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to drive the go-to-market strategy for its iPaaS and API management solutions. This role offers the chance to lead impactful product launches, develop compelling content, and engage with industry leaders. Candidates should have a strong background in B2B marketing, particularly in the tech sector, with a knack for storytelling and data-driven decision-making. Join a dynamic team recognized for its growth and innovation, and play a key role in transforming data integration in the AI era.

Benefits

Stock Options

Comprehensive Benefits

Professional Development Opportunities

Qualifications

• 5+ years in B2B product marketing with a focus on iPaaS and APIM.
• Strong storytelling skills to simplify complex concepts.

Responsibilities

• Develop global go-to-market strategies and lead product launches.
• Enable sales teams with training and collateral.

Skills

B2B Product Marketing

iPaaS

APIM

Content Development

Data Analytics

Social Media Engagement

Education

Bachelor's Degree in Marketing

MBA

Job description

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The Role

We are looking for a creative, go-getter, product marketing manager to join a winning team. You’ll be part of the SnapLogic product marketing team and will be empowered to make a difference and contribute to the success of our integration platform as a service (iPaaS) and API management capabilities of our intelligent integration platform. It’s a unique position that requires business and technical aptitude. A successful candidate will understand the application integration and API management industries. Experience with product and solutions marketing across verticals such as manufacturing, technology, retail and consumer goods, banking and finance, and higher Ed is a strong plus. Along with demonstrated product marketing experience, the ideal candidate will also know modern marketing methods, as demonstrated clearly through a successful track record of developing content, fueling a digital marketing funnel, and creating sales pipelines that drive growth.

Responsibilities

• Develop and drive the global go-to-market strategy, including messaging, positioning, and value propositions.
• Lead high-impact product launches that generate mindshare in the market.
• Drive sales plays and marketing campaigns that create demand, fuel the digital marketing funnel, and drive pipeline growth for your products.
• Establish SnapLogic’s thought leadership by developing compelling content, driving social media engagement, speaking at industry events, and engaging with analysts and influencers.
• Enable sales and customer success teams with training, sales tools, and collateral that articulate the business impact and technical capabilities.
• Collaborate closely with product management to influence roadmap decisions based on market insights, competitive intelligence, and customer feedback.
• Support analyst relations efforts to strengthen SnapLogic’s position in industry reports and rankings.
• Foster relationships with partners and channel teams to accelerate adoption through strategic alliances and co-marketing initiatives.
• Leverage data and analytics to measure message, content, and campaign effectiveness, optimize marketing strategies, and improve engagement and conversion rates.

Qualifications

• 5+ years of experience in B2B product marketing with 3+ years in iPaaS and/or APIM.
• Proven track record of successfully launching products with measurable business impact.
• Strong storytelling and content development skills, with the ability to translate complex AI and data integration concepts into simple, compelling messages.
• Experience working with sales, digital marketing, product management, and partner ecosystems to drive alignment and execution.
• Deep understanding of iPaaS and APIM trends, market dynamics, and customer pain points.
• Active social media presence and engagement.
• Excellent verbal, written, and presentation skills; experience speaking at industry conferences and engaging with analysts.
• Strong leadership and stakeholder management abilities; experience influencing cross-functional teams.
• Analytical mindset with experience using data to drive decisions and measure marketing effectiveness.
• Bachelor's degree in marketing, business, or a related field; MBA preferred.

Salary range: $160,000 - $180,000 annually. Final offers depend on various factors including location, experience, and expertise. Full-time employees are also eligible for stock options and benefits.

Why Join

Join SnapLogic and be part of a company recognized for innovation and growth. We offer a dynamic environment fostering professional development, competitive salaries, comprehensive benefits, and a culture of innovation. Recognized by Inc. 5000 and Gartner Magic Quadrant, we are leading in data integration and AI-driven solutions.

Our platform is redefining integration in the AI era, making complex data and application integration accessible and scalable, powered by generative AI and innovative solutions like SnapGPT.

If you're ready to lead the future of data integration and AI, apply now and join our journey to transform industries worldwide.