Senior Product Marketing Manager, Industry Solutions - Manufacturing (Remote,ET)

Datatonic, Ltd.; United States; Remote; USD 125,000 - 150,000; Full time

Job summary

A global technology company is seeking a Senior Product Marketing Manager to lead its Manufacturing vertical in North America. The role demands extensive experience in product marketing and deep knowledge of the manufacturing sector. Key responsibilities include defining marketing strategies, developing messaging, and executing marketing programs that drive growth. The position offers competitive compensation, remote work flexibility, and extensive benefits including unlimited PTO.

Benefits

Competitive compensation

Unlimited PTO

Flexible Spending Plan

Health Insurance

Matching 401K Plan

Qualifications

• 10+ years in Product/Industry Marketing.
• Deep knowledge of Manufacturing industry trends.
• Proven track record of building industry marketing initiatives.
• Strong leadership and coaching skills.
• Excellent storytelling and presentation abilities.

Responsibilities

• Define and lead the Manufacturing vertical marketing strategy.
• Partner for consistent messaging and campaigns.
• Develop compelling messaging and positioning for Manufacturing.
• Own creation and execution of vertical marketing programs.
• Build enablement content for the field.
• Represent company as a thought leader at industry events.
• Monitor industry trends and use insights to inform strategy.

Skills

Product/Industry Marketing

Leadership

B2B SaaS

Communication

Cross-functional Collaboration

Job description

Job Description: Senior Product Marketing Manager, Industry Solutions - Manufacturing

Location: North America (Remote)

Reports to: Senior Director, Product Marketing

About the Role

M-Files is expanding its focus on Industry Solutions Marketing to accelerate growth across strategic verticals. We are seeking a Senior Product Marketing Manager build and lead our Manufacturing vertical in North America.

This role will own the strategy, messaging and go to market execution for Manufacturing, ensuring M-Files is positioned as the leader in intelligence information management for the industry.

This role requires expertise in the manufacturing industry as well as experience in industry solutions marketing, strong leadership skills, and a proven ability to partner cross-functionally to deliver measurable impact.

Key Responsibilities

• Vertical Strategy: Define and lead the Manufacturing vertical marketing strategy in North American with responsibility for global alignment and execution.
• Global Coverage: Partner with the Professional Services Industry Lead to ensure consistency of messaging, content development, campaigns, and GTM across both verticals.
• Messaging and Positioning: Develop compelling, differentiated messaging and positioning for Manufacturing, aligned with business priorities and customer pain points.
• Go-to-Market Execution: Own the creation and execution of vertical marketing programs, campaigns and content that drive awareness, pipeline and adoption in Manufacturing industry.
• Sales & Partner Enablement: Build and deliver enablement content, playbooks, and training to ensure the field can effectively position M-Files's solutions to win in the Manufacturing industry.
• Thought Leadership: Represent M-Files as a thought leader at industry events, analyst briefings, and with customers. Create vertical-specific content including whitepapers, case studies, and webinars.
• Cross-Functional Collaboration: Work closely with Product Marketing, Product Management, Sales and Global Marketing to align vertical strategies with corporate priorities.
• Market Intelligence: Monitor industry trends, customer needs, and competitive dynamics withing Manufacturing, and use insights to inform strategy and execution.

What We're Looking For:

• 10+ years in Product/Industry Marketing, with experience developing or leading solution marketing programs in B2B SaaS or enterprise software.
• Deep knowledge of Manufacturing industry trends, challenges and buying behavior.
• Proven track record of building industry or solution marketing initiatives.
• Strong leadership and coaching skills.
• Excellent storytelling, executive communication and presentation abilities.
• Ability to work cross-functionally and influence at senior levels.
• Comfortable working in fast-paced, global environment and across time zones.

Participation in our Recruitment Process:

1. Initial Phone Screen w/People & Culture Team Member
2. Hiring Manager: Senior Director, Product Marketing
3. Internal Team Member: Senior Director, Global GTM Onboarding & Training
4. Team Panel Presentation

*Completed Recruitment Process Time Investment for Applicant: Approx. 4.5hrs

Why This Role Matters

The Manufacturing industry is a top growth priority for M-Files. This role will anchor our Manufacturing vertical in North America - where market opportunity is high - while also ensuring we deliver consistent, global industry solutions marketing across Manufacturing and Professional Services. The Sr. PMM focused on Manufacturing will play a pivotal role in driving M-Files' vertical growth and shaping how we engage with the sales, the market and customers.

Why M-Files?

We are a global company with Finnish roots and with a product that we are very proud of!

At M-Files you'll help shape our growth and success while building your own expertise. We're a supportive, dynamic team, and our solutions are making a real impact in the market.

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

Ready to join an international, high-performing team with an inclusive and dynamic culture with Global impact opportunities? Then apply today to be considered, we look forward to speaking with you!

What We Offer

• As a remote enabled company our team members enjoy the flexibility to establish their own life/work balance
• Competitive compensation with bonus opportunities
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of team member's contributions up to the IRS max)
• Health Insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Employee Health Resource App
• Monthly Remote Stiped
• Life insurance (1x team member salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)