Senior Product Marketing Manager I (VoC and Competitive Intelligence)

Housecall Pro; Oregon; Hybrid; USD 127,000 - 162,000; Full time

Benefits offered by this job

Health insurance (medical, dental, etc

Equity in startup

Monthly tech reimbursements

Paid holidays and flexible time off

Job summary

Housecall Pro is seeking a Senior Product Marketing Manager to guide home service professionals through our product ecosystem, shaping strategies that drive revenue and customer delight. You will apply analytics, user insights, and cross-functional collaboration to optimize acquisition and retention across channels.

You will mentor the team, craft compelling product storytelling, and lead go-to-market planning for launches while partnering with Sales, Success, and Product to ensure cohesive

Qualifications

• 7+ years of experience in Product Marketing or a related field.
• Bachelor's degree in Marketing, Business Administration, related field, or equivalent work experience.
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels.
• Experience and understanding of go-to-market strategies, approaches, and levers.
• Proven track record of collaborating cross-functionally to achieve shared KPIs.
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation.

Responsibilities

• Harness customer insights and competitive analysis to develop effective product marketing strategies.
• Serve as an example and mentor to junior team members.
• Shape market perception and enhance storytelling through compelling product messaging and content.
• Plan and coordinate go-to-market strategies for unified product launches.
• Orchestrate product launch activities with cross-functional teams to maximize uptake and visibility.
• Monitor product performance during and after launch and refine approach based on feedback.
• Empower Sales and Customer Success teams with essential tools and narratives.

Skills

7+ years Product Marketing

Go-to-market

Cross-functional collaboration

AI tools & automation

Bachelor's degree in Marketing/BA

Campaign planning & execution

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

AI tools

Job description

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America's 100 million homes. We're all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they're based. Leadership is as focused on growing team members' careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Product Marketing Manager, your role is to guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses. You excel at understanding their needs and pointing them to the right tools and solutions. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue. You are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, develop strategy, collect requirements, and manage asset production. You feel at home using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through the development of compelling product messaging and content
• Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new products
• Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
• Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product's story compellingly and effectively
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum

Qualifications:

• 7+ years of experience in Product Marketing or a related field
• Bachelor's degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding of go-to-market strategies, approaches, and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

What will help you succeed:

• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $127,000-$162,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro's equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we're scaling our team to help enable and accelerate our growth.

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro's brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we'd love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

#LI-RemotePrivacy Notice for California Job Candidates - Housecall Pro

Use of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.

Any specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.