Senior Product Marketing Manager: GTM & Launch

Cengage Group; Denver (CO); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group in the United States is seeking a Senior Product Marketing Manager to translate market insights into clear positioning and enablement tools. You will partner with Product, GTM teams, and Sales to drive market-informed messaging and launch readiness across assigned products.

The role emphasizes cross‑functional collaboration, storytelling, and sales enablement, with a focus on delivering compelling product narratives across the customer journey.

Qualifications

• 5+ years of related product marketing experience or comparable hands‑on experience.
• Solid understanding and working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable, clear product priorities, customer messaging, and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
• Consistent track record of influencing decision‑making and direction across multiple cross‑functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to develop concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos,
• Strong collaboration skills and comfort working cross‑functionally with Product, Sales, and Marketing partners.

Responsibilities

• Shape product strategy and roadmap priorities by bringing market, customer-focused, and field insights into product discovery and roadmap development in partnership with Product Management.
• Build deep market and customer understanding through voice-of-customer programs, competitive analysis, and market research.
• Develop compelling product positioning and messaging that clearly articulates the customer problem and differentiated value.
• Lead go-to-market strategy and launch readiness for new products and capabilities, coordinating messaging and collateral across Product, Marketing, and Sales.
• Equip Sales to communicate product value with demos, one-pagers, and knowledge-transfer materials.
• Ensure consistent product storytelling across the customer journey across web, marketing channels, events, and webinars.
• Identify opportunities to strengthen product visibility through awards, sponsorships, trade shows, and webinars.

Skills

Product marketing

Go-to-market

Messaging

Launch readiness

Enablement

Cross-functional collaboration

Communication

Education

Bachelor’s degree or equivalent experience

Job description

Cengage Group in the United States is seeking a Senior Product Marketing Manager to translate market insights into clear positioning and enablement tools. You will partner with Product, GTM teams, and Sales to drive market-informed messaging and launch readiness across assigned products.

The role emphasizes cross‑functional collaboration, storytelling, and sales enablement, with a focus on delivering compelling product narratives across the customer journey.