Senior Product Marketing Manager, Growth

Function Health; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Function Health seeks a Senior Product Marketing Manager to lead GTM and launches for a fast‑growing health tech platform. You’ll partner with product, engineering, marketing, sales, and enterprise teams to shape messaging for enterprise wellness buyers and drive cross‑sell across Function and Ezra ecosystems.

You’ll rely on data and user research to craft scalable programs, improve member experiences, and push rapid, high‑quality market introductions in a high‑growth environment.

Qualifications

• 5+ years in Product Marketing.
• Proven expertise in product launches across channels.
• Experience in enterprise/corporate wellness marketing.
• Strong background in multi-product portfolios, integrations, or cross-sell strategies.
• Hands-on expertise with user research platforms (Dovetail or similar).
• Structured, analytical thinker who balances strategy with execution.
• Exceptional communication, storytelling, and cross-functional collaboration skills.

Responsibilities

• Launch Excellence: Own strategy and execution of high-impact product launches.
• Develop comprehensive go-to-market plans coordinating across product, marketing, sales, and enterprise teams.
• Drive speed-to-market while maintaining high launch quality.
• Enterprise Enablement: Build and refine B2B messaging and enablement materials for sales and enterprise activation.
• Cross-Product Strategy: Lead positioning and GTM for Function + Ezra MRI/CT ecosystem; drive cross-sell.
• Member Experience Optimization: Improve engagement and track customer journeys with data-driven refreshes.
• Cross-Functional Collaboration: Align with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Skills

Product Marketing

Launch expertise

Enterprise marketing

Multi-product portfolios

User research (Dovetail)

Analytical thinking

Excellent communication

Job description

Company Overview:

Function was founded with a singular focus: empower you to live 100 healthy years. We're doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company's Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.

Role:

We are seeking a creative and passionate Sr. PMM to join our team. As a PMM at Function, you'll be part of a team that's dedicated to using technology to improve healthcare. You'll work on a cutting‑edge platform that enables our members to access their health data in real time, and you'll be challenged to make a difference in people's lives. You will work with our product and engineering teams to create scalable and robust solutions that are user‑friendly and highly secure.

The ideal candidate will be meticulous in their attention to detail, self‑motivated, resourceful, and capable of thriving in a fast‑paced environment. As an early member of our tech team, your contributions will play a critical role in shaping the future of our systems as we scale from tens of thousands of members to millions. There is no ceiling for growth or impact in this role.

The ideal candidate is comfortable working through ambiguity, complex data visualization, meticulous in their attention to detail, self‑motivated, resourceful, and capable of thriving in a fast‑paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.

This role is best suited for those energized by fast‑paced environments, excited to build in a high‑growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we'd love to meet you.

Key Responsibilities:

• Launch Excellence: Own the strategy and execution of high-impact product launches.
• Develop comprehensive go-to-market (GTM) plans, ensuring seamless coordination across product, marketing, sales, and enterprise teams.
• Drive speed-to-market while maintaining high launch quality.
• Enterprise Enablement: Build and refine B2B messaging frameworks tailored for enterprise/corporate wellness audiences. Create and manage enablement materials for sales, partnerships, and enterprise activation. Partner closely with the Enterprise team to ensure Function’s value proposition resonates with corporate buyers.
• Cross-Product Strategy: Lead positioning, messaging, and GTM for the integrated Function + Ezra MRI/CT scan product ecosystem. Drive cross-sell and upsell initiatives, optimizing adoption across multiple product lines. Ensure unified, consistent messaging across all member and enterprise touchpoints.
• Member Experience Optimization: Own strategies to deepen member engagement and retention. Implement systems to track and improve member experience. Regularly refresh and optimize customer journeys based on data, feedback, and evolving product features.
• Research & Insights: Lead user and market research to inform product, messaging, and experience strategies. Standardize research processes and tools (e.g., Dovetail) for scalable insight generation. Synthesize insights into actionable recommendations that shape both product and GTM decisions.
• Cross-Functional Collaboration: Act as a pivotal connector across Product, Marketing, Design, Enterprise, Ezra, and Research teams. Align stakeholders on strategic goals while fostering a culture of collaboration and clarity.

Qualifications/Skills:

• 5+ years in Product Marketing, ideally with growth and enterprise/B2B experience.
• Proven expertise in product launches, with a track record of successful execution across multiple channels.
• Experience in enterprise/corporate wellness marketing, including messaging and enablement material development.
• Strong background in multi-product portfolios, product integrations, or cross-sell strategies.
• Hands‑on expertise with user research platforms (Dovetail or similar) and ability to build standardized research processes.
• Structured, analytical thinker who balances strategy with hands‑on execution.
• Exceptional communication, storytelling, and cross‑functional collaboration skills.

Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward‑thinking individual to join our team and help shape the future of our services.

Nice to have items:

Experience with the following tech stack:

• Communications: Intercom, Iterable, HubSpot
• Research and Insights: Brandwatch, YouGov, Dovetail
• Project and Launch Management: Asana, Linear
• Design and Prototyping: Figma

To be a strong fit, you embody our Core Values:

• Ruthless Prioritization:
  • We don't let perfect get in the way of progress.
  • We move quickly to drive value, not perfection.
  • We prioritize what drives impact.
  • We never compromise on standards of excellence.
• Member‑First, Always:
  • We design and deliver like we're caring for someone we love.
  • We create calendar, actionable, human experience.
  • We prioritize responsiveness, peace of mind, and outcomes.
  • We empower members with truth, clarity, and care.
• One Team, Moving Fast:
  • We are aligned in purpose, prioritization, and speed.
  • We gather diverse perspectives to make informed decisions.
  • We clear paths for each other and move fast together.
  • We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution: We don't just ship- we own outcomes and drive results.
• We act with urgency and precision
• We anticipate, initiate, and follow through.
• We meet challenges with grit and pragmatism.
• We embrace new tech to deliver better outcomes.
• Mission Over Ego: We are ruthlessly aligned to our meission- and leave ego at the door.
• We disagree and commit.
• We don't tolerate politics or withholding information.
• We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
• We prioritize clinical precision– data must be right.
• We sweat the details because outcomes depend on them.

Why You’ll Love Working With Us:

We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.

At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.

Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.

Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at [e-mail].