Senior Product Marketing Manager, GitLab Duo

GitLab; United States; Remote; USD 92,000 - 198,000; Full time

Job summary

An innovative software company seeks a Senior Product Marketing Manager to enhance its AI-powered DevSecOps platform. This role involves collaborating with marketing, product management, and sales teams to craft compelling messaging, develop demand generation strategies, and drive go-to-market initiatives. As a subject matter expert in AI, you will play a pivotal role in positioning GitLab Duo as the leading solution in the market. If you have a passion for technology and a knack for strategic marketing, this opportunity offers a chance to make a significant impact in a rapidly growing field.

Benefits

Flexible Paid Time Off

Home Office Support

Equity Compensation

Growth and Development Fund

Parental Leave

Team Member Resource Groups

Qualifications

• 5+ years in product marketing with a focus on developer products.
• Exceptional communication skills to translate technical concepts.

Responsibilities

• Develop messaging and positioning for GitLab Duo.
• Create demand gen campaigns and sales enablement materials.
• Drive go-to-market strategy and launch plans for AI features.

Skills

Product Marketing

Communication Skills

Project Management

Market Research

AI Applications

Developer Advocacy

Education

Bachelor's Degree

Master's Degree

Tools

Marketing Automation Tools

Analytics Platforms

Job description

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

An overview of this role

As a Senior Product Marketing Manager, GitLab Duo, you will work closely with our marketing, product management, engineering, and sales teams to grow GitLab’s footprint in the market with our AI-powered DevSecOps platform. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. The Sr. PMM, GitLab Duo, acts as a subject matter expert on all things AI working closely with our Platform PMMs and other PMM subject matter experts.

What you’ll do

1. Deliver the Pitch: Messaging, Positioning & Content
   • Develop compelling messaging and differentiation to position GitLab Duo as the leading AI-powered developer solution in the market
   • Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
   • Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
   • Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
2. Coach the Play: Demand gen and revenue plays
   • Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
   • Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
   • Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
3. Own the Proof: Voice of the customer & voice of the industry
   • Serve as the voice of the customer, understand their pain points and align them with the GitLab Duo value proposition
   • Distill win-wires and customer success into repeatable sales motions to help scale the business
   • Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
   • Partner with our Business Value team to build total cost of ownership and business value calculations
4. Drive the Plan: Go-to-Market Strategy
   • Develop customer segmentation, buyer personas and target audiences using a data-driven approach
   • Define route-to-market and monetization strategy for our GitLab Duo Pro and Enterprise offerings, and build effective price and packaging collateral
   • Own and drive the launch plan for the AI feature launches; support our annual platform launch

What you’ll bring

• 5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications.
• Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.
• Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.
• In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community.
• Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.
• Familiarity with DevSecOps products and the ability to leverage this knowledge to drive strategic marketing initiatives.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Compensation

To view the full job description and its compensation calculator, view our handbook. The compensation calculator can be found towards the bottom of the page.

Additional details about our process can be found on our hiring page.

Remote-Global

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range $92,400 — $198,000 USD

Country Hiring Guidelines

GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.