Senior Product Marketing Manager, Enterprise / Government San Francisco

Wonderschool, Inc.; San Francisco (CA); On-site; USD 165,000 - 210,000; Full time

Job summary

Wonderschool, Inc. is seeking a product marketer to articulate the value of its AI-powered childcare platform. The role entails crafting messaging, supporting proposals, and conducting research to enhance buyer understanding. Ideal candidates come from consulting backgrounds and are adept at managing projects under pressure.

Qualifications

• Experience in management consulting or fast-moving enterprise teams.
• Comfortable working with agency executives like CIOs and CTOs.
• Experience with financial, enterprise, or data-heavy products.

Responsibilities

• Develop positioning and messaging for the SaaS platform.
• Create proposals, decks, and outbound sales collateral.
• Support RFP responses and research agency needs.

Skills

Strong writing skills

Positioning skills

Detail-oriented

Organized

Education

Experience in consulting or agency

Familiarity with public sector procurement

Job description

Wonderschool builds AI-powered software for governments to better support childcare providers. Our platform helps agencies run subsidy programs, resource portals, capacity planning tools, and more—backed by real-time data and decision-making AI. We currently operate solutions like the Florida Child Care Finder and are rolling out 20+ modules across agencies nationwide.

We’re seeking a product marketer to help explain what we do, tell our story clearly, and make it easy for buyers to understand our value. You’ll craft positioning, messaging, and collateral that help governments understand how our SaaS platform works and why it’s better than incumbents. You’ll dig into competitor materials, research procurement processes, and support sales conversations with sharp, strategic content. You’ll also support the team in building responses to RFPs and formal proposals. You’ll report directly to the CEO until a Head of Marketing is hired.

Ideal candidates have experience in management consulting, design firms, or fast-moving enterprise teams—comfortable juggling competing deadlines, acting fast on incomplete data, and pushing for clarity under pressure. Backgrounds involving financial, data, or enterprise software are strongly preferred.

You will:

Develop positioning and messaging that explains our platform clearly

Create proposals, decks, and outbound sales collateral

Write budget narratives and justification language for buyers

Support RFP responses in partnership with the broader team

Research agency needs, buying behavior, and competitors

Travel to support agency pitches and sales efforts

Update website and pitch materials with clarity and urgency

You have:

Strong writing and positioning skills under pressure

Excellent taste and ability to translate strategy into messaging

Experience in consulting, agency, or competitive B2B/Gov environments

Familiarity with public sector procurement and SaaS positioning

Experience with financial, enterprise, or data-heavy products

Comfortable working with CIOs, CTOs, and agency execs

Detail-oriented, fast-moving, and organized

Comfortable working some weekends and being in-office 3–5 days/week

Base salary starts at $165K+, bonus and equity included on top and negotiable competitive levels depending on appropriate leveling you are coming in with. We’re open to the right package for the right person.

Create a Job Alert

Interested in building your career at Wonderschool? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf