Senior Product Marketing Manager - Attorney

DISCO; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

RSUs

Flexible PTO

Growth opportunities

Inclusive environment

Job summary

DISCO is seeking an experienced legaltech product marketer to shape messaging, strategy, and campaigns for our AI-powered legal software in Austin. You will partner with product, sales, and marketing to drive successful launches and ongoing market engagement.

The role emphasizes storytelling, analytics, and cross-functional leadership, with a focus on transforming market insights into actionable plans and scalable campaigns.

Qualifications

• Experience in the legal industry or strong product marketing background in legal tech.
• Strong analytical and strategic thinking with the ability to turn insights into GTM plans.
• Excellent communication and leadership, capable of influencing cross-functional teams.

Responsibilities

• Develop messaging and positioning that resonates with target audiences.
• Lead the development and execution of go-to-market plans for launches and feature updates.
• Oversee integrated marketing campaigns driving awareness, demand, and engagement.
• Collaborate with sales to create sales collateral and training materials.
• Conduct market research and competitive analysis to identify opportunities.

Skills

Legal industry experience

Product marketing

Analytical thinking

Communication skills

Cross-functional leadership

Job description

Your Impact

DISCO is changing the practice of law with modern, AI-driven software that lawyers love to use. We are looking for an experienced legaltech product marketer or former attorney to help drive the go-to-market strategy for our products.

Product marketing weaves together storytelling, strategy, public speaking, and analytical thinking — making it a great career for attorneys looking to make a switch. You'd be joining a department with many former attorneys who love their jobs.

What You'll Do

• Product Messaging and Positioning: Develop and refine clear and impactful messaging and positioning that resonates with target audiences and effectively communicates the value of our products.
• Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market plans for new product launches and feature updates, ensuring alignment with product management, sales, and marketing teams.
• Marketing Campaigns: Oversee the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement across various channels.
• Sales Enablement: Collaborate with the sales team to create sales collateral and training materials so they can effectively sell our products.
• Market Analysis and Customer Insights: Conduct market research, competitive analysis, and customer research to identify market trends, customer needs, and opportunities for product differentiation

Who You Are

• 3+ years of experience in the legal industry OR 8+ years of experience in product marketing, with a focus on legal technology.
• Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable go-to-market plans.
• Excellent communication and leadership skills, with the ability to influence and collaborate with cross-functional teams.
• At DISCO, we believe AI is a core enabler of how work gets done. All employees are expected to proactively adopt and responsibly use AI tools to drive efficiency, improve outcomes, and continuously evolve how they operate in their role

Even Better If You Have

• Experience with litigation and eDiscovery
• Experience in SaaS or enterprise software product marketing.

Authorization to Work in the U.S.:

Candidates must be legally authorized to work in the United States without sponsorship now or in the future. DISCO is not currently sponsoring visas, including, but not limited to, H-1B, TN, or EAD, and we are not accepting visa transfers.

Perks of DISCO

• Open, inclusive, and fun environment
• Benefits, including medical, dental and vision insurance, as well as 401(k)
• Competitive salary plus RSUs
• Flexible PTO
• Opportunity to be a part of a company that is revolutionizing the legal industry
• Growth opportunities throughout the company

About DISCO

DISCO provides a cloud-native, artificial intelligence-powered legal solution that simplifies ediscovery, legal document review and case management for enterprises, law firms, legal services providers and governments. Our scalable, integrated solution enables legal departments to easily collect, process and review enterprise data that is relevant or potentially relevant to legal matters.

At DISCO, we believe AI is a core enabler of how work gets done. All employees are expected to proactively adopt and responsibly use AI tools to drive efficiency, improve outcomes, and continuously evolve how they operate in their role.

Are you ready to help us fulfill our mission to use technology to strengthen the rule of law? Join us!

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.