Senior Product Marketing Manager at CoinMarketCap

Feedinkoo; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A leading company in the crypto and Web3 space is seeking a Product Marketing Lead to develop strategic go-to-market initiatives. The ideal candidate will have a strong product marketing background, particularly in blockchain, and possess exceptional communication skills. This role involves collaboration with cross-functional teams to drive product launches and community engagement, ensuring alignment with business objectives and user needs.

Qualifications

• 6+ years of product marketing experience in technology companies.
• 2+ years in the crypto/Web3 or blockchain space.
• Exceptional communication and storytelling skills.

Responsibilities

• Develop and execute comprehensive GTM strategies for new product launches.
• Collaborate with product teams to prioritize features meeting user needs.
• Manage cross-functional teams for timely delivery of launch activities.

Skills

Product Marketing

Communication

Storytelling

Collaborative Leadership

Crypto Knowledge

Market Research

Education

Bachelor's degree in Marketing or related field

Job description

Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.

Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.

Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.

Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.

Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).

Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.

Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

Basic Qualifications

6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space
Proven track record of launching products and driving adoption through hands-on marketing efforts
Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies
Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key
Exceptional communication and storytelling skills, with both technical and creative expertise