Senior Product Marketing Manager, Application Security

GitLab; Myrtle Point (OR); Remote; USD 130,000 - 160,000; Full time

Job summary

A leading software development company is seeking a Senior Product Marketing Manager to enhance their security portfolio. You will collaborate with multiple teams to develop compelling messaging and strategies, driving demand and revenue. Ideal candidates should have over 5 years of B2B SaaS marketing experience, strong communication skills, and the ability to distill complex concepts into engaging narratives.

Benefits

Flexible Paid Time Off

Equity Compensation

Home office support

Growth and Development Fund

Qualifications

• 5+ years of Product Marketing experience, preferably in B2B SaaS.
• Proven track record with technical buyer personas.
• Exceptional communication skills with sales enablement materials.

Responsibilities

• Develop messaging and communication strategies.
• Partner to create demand generation campaigns.
• Serve as the voice of the customer in product solutions.
• Define go-to-market strategies and target audience.

Skills

B2B SaaS experience

Go-to-market strategies

Written and verbal communication

Understanding of security compliance

Simplifying complex concepts

Job description

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact.

An overview of this role

As a Senior Product Marketing Manager, Application Security, you will work closely with our marketing, product management, engineering, and sales teams to drive revenue growth for GitLab’s security portfolio.

What You’ll Do

• Deliver the Pitch: Messaging, Positioning & Content
• Develop compelling Compliance messaging and differentiation to position GitLab as the leading DevSecOps platform in the market
• Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas, specifically targeting security, compliance and engineering leaders
• Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication
• Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view

Coach the Play: Demand gen and revenue plays

• Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
• Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
• Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue

Own the Proof: Voice of the customer & voice of the industry

• Serve as the voice of the customer, understand their pain points and align them with GitLab’s solutions
• Distill win-wires and customer success into repeatable sales motions to help scale the business
• Educate industry analysts on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership

Drive the Plan: Go-to-Market Strategy

• Develop customer segmentation, buyer personas and target audiences using a data-driven approach
• Define route-to-market and monetization strategy for free to paid, Premium, Ultimate, Self-managed, SaaS and Dedicated platform offerings
• Own and drive the launch plan for upcoming compliance features that’ll have a meaningful bookings impact

What You’ll Bring

• 5+ years of Product Marketing experience, preferably in B2B SaaS in the Application Security, Software Supply Chain, Compliance, or related domains
• Proven track record of developing and executing go-to-market strategies for technical products with technical buyer and user personas
• Strong ability to simplify complex technical concepts into messaging that resonates with both technical and business audiences
• Experience working with key personas such as Security professionals and Developers
• Exceptional written and verbal communication skills, with experience creating high-impact sales enablement materials

How GitLab will support you

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex, national origin, age, citizenship, marital status, mental or physical disability, genetic information, discharge status from the military, protected veteran status, or any other basis protected by law.