Senior Product Marketing Manager, AI Video Metadata Platform

Nielsen Holdings Plc; Oregon; Hybrid; USD 143,000 - 265,000; Full time

Benefits offered by this job

Health and wellness plans

401(k) with Nielsen match

Generous paid time off

Company-provided vehicle (role may)

Job summary

Nielsen’s Gracenote division is seeking a Senior Product Marketing Manager to own go-to-market for the scene-level video intelligence portfolio. You will shape the market narrative, segment-positioning, launches, enablement, and enablement to accelerate adoption.

Work cross-functionally with product, sales, partnerships, and corporate marketing to build messaging, proof points, and customer evidence, while guiding early-access programs and lifecycle initiatives for a fast-evolving media AI

Qualifications

• Seven or more years in product marketing, including senior/lead level in B2B technology, data, or media technology.
• Demonstrated command of segmentation, positioning, messaging, launches, competitive analysis, and enablement.
• Deep knowledge of the video ecosystem including streaming, CTV, and ad-supported models.
• Technical credibility to discuss multimodal AI and retrieval with both engineers and business buyers.
• Experience taking new or category-creating products to market with incomplete inputs.
• Ability to market to multiple buyer audiences with coherent storytelling.
• Excellent business writing and cross-functional influence across teams.
• Bachelor's degree required; MBA or equivalent experience is a plus.

Responsibilities

• Positioning, narrative, and messaging; Category definition for scene-level video intelligence.
• Translate platform story into distinct value propositions for platform, distribution buyers, content owners, and advertisers.
• Build and maintain the messaging house, proof-point library, and terminology standards across orgs.
• Monitor competitive landscape and frame platform-versus-toolkit decisions by value to buyers.
• Lead Voice of the Customer programs to convert conversations into insights.
• Co-author market requirements documents linking capability to demand.
• Own launch strategy and lifecycle for the portfolio, including readiness and metrics.
• Develop early-access collateral and evaluation frameworks for design-partner opportunities.
• Drive adoption by tracking and iterating on the messaging based on feedback.
• Deliver sales enablement content: decks, battlecards, one-pagers, FAQs.

Skills

Product marketing depth

B2B tech marketing

Media tech fluency

Technical credibility

Cross-functional influence

Exceptional writing

Market storytelling

Launch management

Education

Bachelor's degree

MBA or equivalent

Job description

Nielsen’s Gracenote division is seeking a Senior Product Marketing Manager to own go-to-market for the scene-level video intelligence portfolio. You will shape the market narrative, segment-positioning, launches, enablement, and enablement to accelerate adoption.

Work cross-functionally with product, sales, partnerships, and corporate marketing to build messaging, proof points, and customer evidence, while guiding early-access programs and lifecycle initiatives for a fast-evolving media AI