Senior Product Marketing Manager

Unity Technologies; United States; Remote; USD 150,000 - 225,000; Full time

Job summary

Unity Technologies seeks an experienced product marketer to own a defined body of work end-to-end on a contract basis. You will craft positioning, plan launches, and enable Sales, Community and Content with crisp narratives and impact-driven assets.

You will define audiences from indie creators to technical directors, collaborate with DevRel to meet developers where conversations happen, and measure outcomes with Product and Analytics across global initiatives.

Qualifications

• 7-9 years in product marketing or go-to-market roles.
• Game production fluency or strong grasp of creator workflows.
• Proven experience marketing to technical audiences (developers, engineers, technical artists).
• Exceptional writing translating complex tech into clear narratives.
• Independent operator in contract engagements with little context.
• Comfort with ambiguity and early-stage products.
• Strong data literacy to set metrics and pivot based on signals.
• Experience using AI tools to move faster while maintaining quality.

Responsibilities

• Own positioning and messaging for assigned product areas.
• Lead go-to-market for launches, betas and feature rollouts.
• Define product audience with precision for multiple teams to act on.
• Write credible messaging for developers and technical audiences.
• Track landscape and translate shifts into sharp positioning and sales material.
• Turn forum threads and user feedback into actionable signals for product and marketing.
• Create enablement content and collaborate with Content on launch assets.
• Drive joint go-to-market motions with partners when needed.
• Define success metrics with Product and Analytics and report results.

Skills

Product marketing

Go-to-market

Audience definition

Developer credibility

Competitive intelligence

Voice of the customer

Enablement and content

Partner marketing

Measurement

AI tooling

Tools

Claude Code

Gemini

Job description

The opportunity

Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make.

Product marketing at Unity spans the engine developers build in, the services they use to ship and operate live games, the ecosystem of tools and partners around them, and the AI capabilities now being built into all of it. Each of those reaches a technical audience that evaluates claims carefully and has little patience for marketing that outruns the product.

We are looking for an experienced product marketer to take on a defined body of that work on a contract basis. You will pick up a product area or a set of launches, own the marketing for it end to end, and produce work that ships. This is a role for someone who can arrive with limited context, ask the right questions quickly, and start producing positioning, launch plans and enablement material without waiting to be told how.

Scope of the engagement

• Duration: initial engagement of 1yr, with the possibility of extension based on business need.
• Location: fully remote or near one of our many hub locations: NYC, SF, MTV, MTL, etc. We ask for meaningful working-hour overlap with US time zones, since product and marketing reviews run on that clock.
• Commitment: full-time equivalent hours for the duration of the engagement.

What you’ll be doing

• Positioning and narrative — Own the positioning and messaging for the product areas assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community and Content all work from.
• Go-to-market execution — Lead go-to-market for launches, betas and feature rollouts: tiering, audience targeting, channel plan, enablement and launch‑day execution, followed by an honest read on what worked.
• Audience definition — Define precisely who a product is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
• Developer credibility — Developers are inherently skeptical of marketing claims, and increasingly so of AI claims. Write messaging that earns credibility with practitioners rather than hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
• Competitive and market intelligence — Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
• Voice of the customer — Turn forum threads, interviews and community feedback into signal that product and marketing teams can actually use.
• Enablement and content — Equip Sales, Success and Support with pitch decks, battlecards and objection handling. Partner with Content marketing on launch assets and developer‑facing material.
• Partner and ecosystem marketing — Where an initiative involves third‑party tools or platform partners, drive the joint go‑to‑market and co‑marketing motion.
• Measurement — Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.

What we’re looking for

• 7-9 years in product marketing or go‑to‑market roles , with a clear track record of owning a product line or a major launch end to end.
• Game production fluency — a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
• Proven experience marketing to technical audiences such as developers, engineers or technical artists, and the credibility to win over users whose default posture is skepticism.
• Exceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard or a Slack thread with engineers.
• Independent operator. Contract engagements come with less context and less standing than a permanent role. You need to be comfortable getting yourself oriented, driving work forward across teams you have just met, and producing finished artifacts rather than waiting for direction.
• High comfort with ambiguity, including early‑stage products where the strategy is still moving and the roadmap shifts underneath you.
• Strong data literacy. You can set the right metrics, read performance signals honestly, and change course on evidence.
• Strong with AI tools such as Claude Code, Gemini or similar, and a practical sense of how to use them to move faster without letting the output go out unchecked.

Nice to have

• Platform and ecosystem go‑to‑market — experience marketing developer platforms, game engines, SDKs or plugin ecosystems.
• Direct experience with AI or ML products, and the technical judgment to tell a production‑ready capability from a good demo.
• Hands‑on creation experience — you have shipped something in Unity or a comparable real‑time creation tool.
• Partner co‑marketing — a track record running joint go‑to‑market motions with major technology partners.
• Category creation — experience taking a product through a market shift and educating users on a new way of working.
• Prior contract or consulting experience inside a large matrixed organisation, where you have had to be effective without formal authority.

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $150,000 - $225,000 USD gross

Zone B: $169,500 - $254,300 USD gross

Zone C: $190,500 - $285,700 USD gross

Cette fourchette correspond au salaire de base prévu pour ce poste. En plus du salaire de base, ce poste peut donner droit à des attributions d’actions et à une participation à nos programmes d’incitation de l’entreprise, comme des primes annuelles discrétionnaires ou des commissions de vente. Le montant final de l’offre dépendra de plusieurs facteurs, notamment l’emplacement géographique ainsi que l’expérience pertinente, le parcours professionnel, et les compétences du/de la candidat(e).

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Avantages

Chez Unity, nous voulons que nos membres d’équipe s’épanouissent. Nous offrons un large éventail d’avantages conçus pour soutenir le bien‑faisance et l’équilibre travail‑vie personnelle.

Veuillez noter: L’admissibilité aux avantages, les offres spécifiques et la couverture varient selon le pays et le statut d’emploi.

Bien que les avantages précis puissent varier, voici certaines des façons dont nous nous efforçons de prendre soin de nos membres d’équipe admissibles à l’échelle mondiale : assurance santé, vie et invalidité complète | Subvention pour les déplacements | Participation des employés à l’actionnariat | Régimes de retraite/pension compétitifs | Vacances et congés personnels généreux | Soutien aux nouveaux parents grâce à des congés et des programmes de soutien aux familles | Collations offertes au bureau | Programmes et soutien en matière de santé mentale et de bien‑être | Groupes-ressources pour employés | Programme mondial d’aide aux employés | Programmes de formation et de perfectionnement | Programme de bénévolat et de jumelage de dons

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well‑being and work‑life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family‑care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE : U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third‑party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [e-mail].