Senior Product Marketing Manager

Unity Technologies; New York (NY); Remote; USD 150.000 - 238.000; Vollzeit

Benefits dieser Stelle

Health, life & disability insurance

Commute subsidy

Employee stock ownership

Retirement plans

Generous vacation & personal days

Parental leave programs

Snacks in the office

Mental health programs

Employee Resource Groups

Global Employee Assistance Program

Training programs

Volunteer & donation matching

Zusammenfassung

Unity Technologies is seeking a senior Product Marketing professional to own positioning, messaging and GTM for key product areas. You will craft narratives that resonate with developers, creators and technical buyers, and lead launches, betas and feature rollouts with cross‑functional teams.

Partner with Community, DevRel and Sales to define audiences, enablement materials and competitive intel. You will balance strategy with hands‑on execution in a fast‑moving tech environment.

Qualifikationen

• 7–9 years in product marketing or go-to-market roles.
• Proven ability to own a product line or major launch end to end.
• Experience marketing to technical audiences such as developers and engineers.
• Exceptional writing to translate tech into clear narratives.

Aufgaben

• Own positioning and messaging for assigned product areas.
• Lead go-to-market for launches, betas and feature rollouts.
• Define audience for products and document it for cross-team action.
• Work with Community and DevRel to meet developers where discussions happen.
• Track market intelligence and convert to sharp positioning and sales material.
• Capture customer voice from threads and interviews for product use.
• Equip Sales with decks, battlecards and objections handling.
• Drive joint GTM with platform partners when needed.
• Set metrics with Product and Analytics and report on launches.

Kenntnisse

Product marketing

Go-to-market

Technical audience

Exceptional writing

Independent operator

Ambiguity tolerance

Data literacy

AI tools

Tools

Claude Code

Gemini

Jobbeschreibung

The opportunityUnity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make.

Scope of the engagement

• Duration: initial engagement of 1yr, with the possibility of extension based on business need.
• Location: fully remote or near one of our many hub locations: NYC, SF, MTV, MTL, etc. We ask for meaningful working-hour overlap with US time zones, since product and marketing reviews run on that clock.
• Commitment: full-time equivalent hours for the duration of the engagement.

What you'll be doing

• Positioning and narrative – Own the positioning and messaging for the product areas assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community and Content all work from.
• Go-to-market execution – Lead go-to-market for launches, betas and feature rollouts: tiering, audience targeting, channel plan, enablement and launch‑day execution, followed by an honest read on what worked.
• Audience definition – Define precisely who a product is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
• Developer credibility – Developers are inherently skeptical of marketing claims, and increasingly so of AI claims. Write messaging that earns credibility with practitioners rather than hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
• Competitive and market intelligence – Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
• Voice of the customer – Turn forum threads, interviews and community feedback into signal that product and marketing teams can actually use.
• Enablement and content – Equip Sales, Success and Support with pitch decks, battlecards and objection handling. Partner with Content marketing on launch assets and developer‑facing material.
• Partner and ecosystem marketing – Where an initiative involves third‑party tools or platform partners, drive the joint go‑to‑market and co‑marketing motion.
• Measurement – Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.

What we're looking for

• 7-9 years in product marketing or go‑to‑market roles, with a clear track record of owning a product line or a major launch end to end.
• Game production fluency – a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
• Proven experience marketing to technical audiences such as developers, engineers or technical artists, and the credibility to win over users whose default posture is skepticism.
• Exceptional writing – You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard or a Slack thread with engineers.
• Independent operator – Contract engagements come with less context and less standing than a permanent role. You need to be comfortable getting yourself oriented, driving work forward across teams you have just met, and producing finished artifacts rather than waiting for direction.
• High comfort with ambiguity, including early‑stage products where the strategy is still moving and the roadmap shifts underneath you.
• Strong data literacy – You can set the right metrics, read performance signals honestly, and change course on evidence.
• Strong with AI tools such as Claude Code, Gemini or similar, and a practical sense of how to use them to move faster without letting the output go out unchecked.

Nice to have

• Platform and ecosystem go-to-market – experience marketing developer platforms, game engines, SDKs or plugin ecosystems.
• Direct experience with AI or ML products, and the technical judgment to tell a production‑ready capability from a good demo.
• Hands‑on creation experience – you have shipped something in Unity or a comparable real‑time creation tool.
• Partner co‑marketing – a track record running joint go‑to‑market motions with major technology partners.
• Category creation – experience taking a product through a market shift and educating users on a new way of working.
• Prior contract or consulting experience inside a large matrixed organisation, where you have had to be effective without formal authority.

Base Salary Range

• Zone A: $72.12 – $90.14 USD/hour
• Zone B: $81.25 – $103.37 USD/hour
• Zone C: $91.59 – $114.47 USD/hour

Cette fourchette correspond au salaire de base prévu pour ce poste. En plus du salaire de base, ce poste peut donner droit à des attributions d’actions et à une participation à nos programmes d’incitation de l’entreprise, comme des primes annuelles discrétionnaires ou des commissions de vente. Le montant final de l’offre dépendra de plusieurs facteurs, notamment l’emplacement géographique ainsi que l’expérience pertinente, le parcours professionnel, et les compétences du/de la candidat(e).

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Avantages

• Assurance santé, vie et invalidité complète
• Subvention pour les déplacements
• Participation des employés à l’actionnariat
• Régimes de retraite/pension compétitifs
• Vacances et congés personnels généreux
• Soutien aux nouveaux parents grâce à des congés et des programmes de soutien aux familles
• Collations offertes au bureau
• Programmes et soutien en matière de santé mentale et de bien‑être
• Groupes-ressources pour employés
• Programme mondial d’aide aux employés
• Programmes de formation et de perfectionnement
• Programme de bénévolat et de jumelage de dons

La vie chez Unity

Unity [NYSE : U] est le premier moteur de jeu au monde, propulsant les expériences de plus de 3 milliards d’utilisateurs(rices) chaque mois. Les plus grands jeux mobiles, les titres indépendants PC les plus populaires, des jeux console parmi les plus innovants, ainsi que la quasi-totalité des principales expériences XR et jeux Web sont développés, déployés et optimisés avec Unity.

Unity accompagne également des équipes dans des secteurs tels que l’automobile, l’industrie manufacturière et la santé pour concevoir, simuler et collaborer en 3D - comblant ainsi l’écart entre les idées et la réalité. Pour plus d’informations, veuillez visiter www.unity.com.

Unity est un employeur fier de garantir l’égalité des chances. Nous nous engageons à favoriser un environnement inclusif et innovateur et à célébrer nos employés à travers l’âge, l’éthinicité, la couleur, l’origine nationale, la religion, le handicap, le sexe, l’identité ou l’expression de genre, l’orientation sexuelle ou tout autre statut protégé conformément à la loi applicable. Si vous êtes en situation de handicap ou avez des besoins spécifiques nécessitant des aménagements pour que votre entretien se déroule dans les meilleures conditions, nous vous invitons à nous contacter et à faire le nécessaire.

Ce poste exige que son ou sa titulaire possède une connaissance de l’anglais qui soit suffisante pour lui permettre d’avoir des échanges professionnels verbaux et écrits dans cette langue, puisque l’accomplissement des tâches liées à ce poste nécessite des communications fréquentes et régulières avec des collègues et partenaire situés à l’échelle mondiale et dont la langue commune est l’anglais.

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Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family‑care programs
• Office food snacks
• Mental Health and Well‑being programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed and grown in Unity.

Unity also enables teams across industries like automotive, manufacturing and healthcare to design, simulate and collaborate in 3D—closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third‑party agency or company that does not have a signed agreement with Unity.

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