Senior Product Marketing Manager

A10 Networks, Inc; San Francisco (CA); Hybrid; USD 162,000 - 198,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive compensation

Job summary

A10 Networks, Inc is seeking a dynamic Product Marketing leader to own the global strategy for AI Security and AI infrastructure solutions. You will drive positioning, messaging, launches, and enablement content while collaborating across global teams and customers to shape market strategy and drive measurable outcomes.

Lead thought leadership, cross-functional alignment, and demand generation initiatives across enterprise verticals, with a hybrid work model and compensation guidance aligned to

Qualifications

• 8+ years of progressive product marketing experience for security products and services.
• Proven track record of leading complex, global product launches and go-to-market initiatives in enterprise markets.
• Demonstrated ability to independently develop strategy and drive cross-functional initiatives.
• Deep understanding of the AI market, including AI security/infrastructure trends.
• Strong executive presentation and communication skills for diverse audiences.
• Solid knowledge of enterprise AI use cases and market trends.
• Self-starter who can operate in fast-paced, evolving environments.
• Technical expertise in AI, AI security, and related technologies.

Responsibilities

• Own the global product marketing strategy for AI Security and AI infrastructure solutions targeting enterprise markets.
• Translate portfolio strategy into comprehensive marketing plans and tailored messaging for buyers and industries.
• Establish and promote thought leadership in AI security and AI infrastructure solutions.
• Collaborate with product marketing, product management, sales, and other teams to ensure alignment and success metrics.
• Deliver impactful presentations to stakeholders, media, and customers; lead analyst briefings.
• Develop marketing collateral with demand generation campaigns in partnership with Campaigns and Field Marketing.
• Engage with industry leaders and customers to gather insights and shape go-to-market strategies.

Skills

Product marketing

Go-to-market

Strategic leadership

AI market knowledge

Executive presentation

Market insight

Self-starter

AI security knowledge

Education

BS or MS in related field

Job description

A10 is seeking a dynamic and strategic Product Marketing leader for our AI (AI Security/ AI Infrastructure) solutions. In this highly visible role, you will own the global product marketing strategy and go-to-market direction for a strategically important portfolio. You will drive positioning, messaging, launches, marketing programs, and sales-enablement content while serving as a subject-matter expert on AI and and security topics.

You will collaborate with global teams, customers, and industry leaders to shape market strategy, strengthen A10's competitive position, and drive measurable business outcomes, including market awareness, pipeline, adoption, and revenue growth.

Key Responsibilities

• Global Awareness and Strategy: Own and drive the global product marketing strategy for A10's AI Security and AI infrastructure solutions, focusing on enterprise markets with security focused outcomes. Define market opportunities, segmentation, positioning, messaging, launch strategy, and go-to-market priorities


• Product Marketing Execution: Translate portfolio strategy into comprehensive product marketing plan for AI security solutions and enterprise use cases. Develop compelling positioning and messaging tailored to key buyers, use cases, industries, and stages of the customer journey to different verticals


• Thought Leadership: Establish and promote thought leadership positions for AI security, AI infrastructure, and application security solutions. Leverage unique research, customer insights, market trends, and industry developments to build awareness, differentiation, and credibility


• Cross-functional Collaboration: Work closely with product marketing, product management, sales, and other marketing teams to drive alignment on strategy, priorities, deliverables, and success measures without relying on formal authority.


• Social and Customer Communication: Deliver impactful presentations to key stakeholders, media, and customers. Lead analyst briefings and strategic conversations related to A10’s AI solution portfolio


• Demand Generation and Sales Enablement : Partner with Campaigns, Marketing Operations and Field Marketing to develop and create marketing collateral that supports demand generation campaigns


• Industry and Customer Engagement: Engage with industry leaders and customers to gather insights, build strategic relationships, validate market needs, and identify emerging opportunities that inform product and go-to-market strategies


• Customer Insights & Feedback: Continuously refine marketing strategies and product messaging by leveraging customer feedback and translate those insights into recommendations for messaging, product priorities, customer engagement, and go-to-market execution


• Market and Competitive Intelligence: Lead market research and competitive analysis to inform product positioning and marketing strategies


• Product Lifecycle Involvement: Partner with Product Management throughout the product lifecycle, from market validation and product development, launch, and post-launch optimization


• Strategic Agility and Autonomy: Operate independently in a rapidly evolving and sometimes ambiguous market, identifying emerging needs, defining strategic direction, and developing scalable approaches where established frameworks may not yet exist

Required Qualifications

• Education/Experience: BS or MS with 8+ years of progressive product marketing experience for security products and services


• Launch and Go-to-Market Experience: Proven track record of leading complex, global product launches and go-to-market initiatives and successfully positioning and evangelizing new solutions in enterprise markets


• Strategic Leadership: Demonstrated ability to independently develop strategy, lead complex cross-functional initiatives, influence senior stakeholders, and drive decisions across organizational boundaries


• Domain Knowledge: Deep understanding of the AI market, preferably including AI security and AI infrastructure for agentic AI, as well as relevant market trends and competitive landscape


• Executive Presentation and Communications Skills: Demonstrated ability to develop high-quality presentation materials and communicate complex technical and business concepts effectively to diverse audiences


• Market Insight: Strong knowledge of enterprise AI use cases (e.g., GenAI and agentic AI etc.) and good understanding of AI market trend


• Self-Starter: Ability to thrive in a fast-paced, dynamic environment while independently establishing priorities, exercising sound judgment, and driving work from strategy through execution


• Technical Expertise: Experience with AI, and a strong understanding of GenAI and agentic AI, AI security, application security, Web App and API security, Threat Intelligence or similar technologies

A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. A10 also complies with all applicable state and local laws governing nondiscrimination in employment.

• Hybrid

Targeted compensation guideline: Up to $180,000. Compensation will vary based on number of factors, including market demand for specific skills, role type, job level, and individual qualifications. Final salary offers are determined by considerations including, but not limited to, subject matter expertise, demonstrated skill level, relevant experience, geographic location, education, certifications, and training.