Senior Product Marketing Manager

Protecht, inc.; Raleigh (NC); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading tech company in the U.S. is seeking a Senior Product Marketing Manager to build the product marketing function from scratch. You will own product positioning, act as the market voice, and lead go-to-market strategies alongside various teams. The ideal candidate has 2+ years of product marketing experience in a B2B environment and excels in communication, market research, and message tailoring. This role is remote with potential travel to various hubs.

Qualifications

• 2+ years of Product Marketing Management experience in a B2B or developer tool company.
• Ability to communicate technical topics clearly.
• Strong skills in customer and market research.

Responsibilities

• Own product positioning and messaging frameworks.
• Act as the voice of the market to increase revenue.
• Lead go-to-market strategy for product launches.

Skills

Product Marketing Management

Communication of complex topics

Market research and analysis

Tailoring messaging

Curiosity and fast learning

Job description

Overview

Protecht is building better experiences for people who attend live events and book travel. Our easy-to-embed, full-service solutions let companies offer consumers flexibility and refundability right at the point of purchase. We have served over 12 million consumers and made over $1B in experiences refundable. Our business is growing quickly and profitable. Protecht is hiring a Senior Product Marketing Manager to build out our product marketing function from scratch. As our first Product Marketing hire, you will own product positioning and messaging frameworks that clearly communicate value, differentiation, and functionality across customer segments. You will act as the voice of the market, develop and deepen customer insights, and use those insights to determine how we can increase customer revenue and satisfaction across product strategy, positioning, and enablement.

Responsibilities

• Own product positioning and messaging frameworks that clearly communicate value, differentiation, and functionality across customer segments.
• Act as the voice of the market. Develop and deepen customer insights, and use those insights to determine how we can increase customer revenue and satisfaction across product strategy, positioning, and enablement.
• Build and maintain sales, CS, and channel partner collateral in collaboration with the Revenue team and GTM enablement.
• Lead go-to-market strategy and execution for new product launches and feature releases, from pre-launch through adoption.
• Serve as the connective tissue between Product, Sales, CS, and Marketing.
• Report to the VP, Strategy & Marketing, with potential to quickly grow in scope and responsibilities for the right person.

Qualifications

• Current Product Marketing Management experience at a B2B or developer tool company for at least 2+ years (3-5 years ideal).
• Exceptional ability to communicate complex, technical topics in a clear and simple way without sacrificing accuracy.
• Strong customer, competitive, and market research, analysis, and insight synthesis skills.
• Knows how to tailor messaging for different audiences.
• Fast learner who can quickly grasp new concepts and has the curiosity to go deep on a topic.
• Demonstrates our team values Fierce Determination, Agile Learner, Own the Mission, Best You, Winner Mentality and can collaborate with people across all levels and roles.
• This is a remote position. Travel to Protecht Hubs in Phoenix, San Francisco, Denver, Los Angeles, Austin, or New York may be required as necessary.