Senior Product Marketing Manager

Global Technical Talent; New York (NY); Hybrid; Part time

Job summary

A leading technology company is seeking a Senior Product Marketing Manager for a 6-month hybrid contract. The ideal candidate has a strong marketing background and experience in B2C product marketing, focusing on driving growth through user insights and collaboration across teams. This role offers a competitive hourly rate and a chance to make an impact on product strategies.

Benefits

Medical, Vision, and Dental Insurance Plans

401k Retirement Fund

Qualifications

• 7+ years of experience in Marketing with 5+ years in B2C Product Marketing.
• Experience with consumer insights and behavioral science.
• Strong interpersonal skills and ability to work cross-functionally.

Responsibilities

• Lead marketing efforts for core driver and rider experiences.
• Develop and execute marketing strategies based on user insights.
• Collaborate with cross-functional teams to drive product strategy.

Skills

Marketing Strategy

User Insights

Cross-functional Collaboration

Problem Solving

Education

Bachelor’s degree

Job description

Job Title:Senior Product Marketing Manager
Duration: 6 months Contract
Location:New York, NY
Work Type: Hybrid (Mon, Wed, Thurs in office)
Pay Range: $125/Hr

Job Description

• We are hiring a Senior Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new products to market effectively.
• We’re looking for a results-driven Product Marketer to lead marketing efforts for our core driver and rider experiences and product offerings.
• This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products.
• Ride by ride, we’re reimagining the world’s best transportation. We envision a world where cities feel small again.
• Where transportation and tech bring people together, instead of apart. We see the future as community-driven, and it starts with you.
• Our client is building out the Product Marketing team to support our rapidly growing platform.
• The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention.

Job Responsibilities:

• Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive Client to develop recommendations for marketing and product strategies.
• Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
• Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you’re driving.
• Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap.
• Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement
• Build evergreen lifecycle strategies to drive ongoing product adoption and business impact

Requirements:
Mandatory:

• Bachelor’s degree, 7+ years of experience in Marketing, with 5+ years in B2C Product Marketing, Experience developing strategies to solve ambiguous and complex problems
• Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation
• Must be a self-starter with a bias for action & ability to identify and simplify problems
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
• Plus: Experience working on products/programs related to: performance measurement or coaching, or motivating users to drive behavior change (E.g., language learning apps, fitness apps.)
• Two-sided marketplace experience,
• Role Specifics: Contractor role (not a full-time employee, salaried role)
• Seeking 40 hours per week 6 6-month commitment

Benefits:

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Company:

• Peer-to-peer ridesharing platform offering on-demand transportation options. Provides personalized and multimodal transportation solutions. Committed to a diverse and inclusive work culture and offers excellent benefits and perks.

About GTT

• GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation’s largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!

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