Senior Product Marketing Manager

Robinhood Markets, Inc.; Bellevue (WA); On-site; USD 166,000 - 195,000; Full time

Benefits offered by this job

100% paid health insurance for you and

90% dependent coverage

Equity ownership

401(k) matching

Catered meals and office perks

Flexible paid time off

Job summary

Robinhood Markets, Inc. is seeking a Senior Product Marketing Manager to lead GTM strategy and prospect acquisition for a new premium financial offering.

You will design and execute a B2B-hybrid marketing motion, build outbound channels like LinkedIn and email, and coordinate with central marketing and Concierge teams for multi-channel execution. You will implement a CRM-integrated martech stack and drive marketing attribution to optimize CAC:LTV, delivering a high-impact, cross-functional

Qualifications

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building campaigns inside an existing stack.
• Experience creating a marketing stack that pairs outbound channels with a live book-a-call/demo flow (marketing automation, lead routing, scheduling, and attribution).
• Experience marketing a sales-assisted product where the funnel leads to a live conversation rather than a self-serve signup.

Responsibilities

• Build outbound marketing for high-net-worth audiences outside current customer base.
• Own conversion paths from free consult to self-serve signup, coordinating with product for qualification and calendar routing.
• Lead strategy for paid, brand, events, and lifecycle channels with central marketing and Concierge teams.
• Build and integrate the marketing tech stack with CRM (Salesforce).
• Drive readiness and execution against internal launch timelines.
• Coordinate with multiple teams on GTM strategy and budget.

Skills

Outbound marketing

LinkedIn

Email campaigns

Marketing automation

Lead routing

Marketing attribution

AI in marketing

Tools

Salesforce

Job description

Join us in building the future of finance.

Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.

The Customer Care Product team’s mission is to build the product experiences, automation, and human-assisted touchpoints that support our customers at every stage of their financial journey. We design the client-facing tools, scheduling flows, and expert consultation routing that power our new premium financial offerings. Our team operates at a fast pace, collaborating closely with central marketing, the Concierge team, and growth marketing to deliver a seamless customer experience. We prioritize ethical execution and compliance while striving to democratize premium services for our users.

As a Senior Product Marketing Manager, you will lead the GTM strategy and prospect acquisition for our new premium financial offering. In this role, you will design and stand up a B2B-hybrid marketing motion to bring in prospects who are not yet Robinhood customers. You will personally build and execute outbound channels like LinkedIn, email, and outreach, while directing central marketing and Concierge teams for other channels. By implementing a CRM-integrated martech stack, you will orchestrate conversion paths and build marketing attribution to optimize CAC:LTV. This is an exciting opportunity to build a high-priority marketing infrastructure from scratch and make a major business impact!

This role is based in our New York, NY office, with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

What you’ll do

• Net-new prospect funnel: Personally build and run outbound marketing—including LinkedIn, email, and outreach—to reach a high-net-worth and mass-affluent audience outside our current customer base.
• Conversion path orchestration: Own both the free expert consultation and self-serve signup paths. Partner with product to lead qualification and routing to expert calendars, nurture no-shows and not-yet-ready leads, and test outreach channels.
• Channel orchestration via central marketing and Concierge: Set the strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels through the central marketing and Concierge teams.
• Marketing stack build-out: Implement the marketing technology required to run marketing for this audience, integrating with a CRM (e.g., Salesforce).
• Launch readiness: Drive marketing execution against a confidential internal timeline.
• GTM partnership across departments: Partner with central marketing, Concierge, growth, product, and legal/compliance as strategy and budget finalize—understanding project timelines and key marketing outputs, triaging problems in real time, and advocating for the prospective client's needs.
• Unit-economics ownership: Build and iterate marketing attribution and efficiency, with a primary focus on net-new client acquisition costs relative to lifetime value (CAC:LTV).

What you bring

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building, not just running, campaigns inside an existing stack.
• Experience creating a marketing stack that pairs outbound channels (LinkedIn, email, outreach) with a live "book a call/demo" conversion flow (marketing automation, lead routing, scheduling, and attribution).
• Experience marketing a sales-assisted product (such as wealth management, fintech, insurance, or B2B SaaS with a human handoff) where the funnel leads to a live conversation rather than a self-serve signup.
• Routine use of AI across your marketing workflow, with comfort directing a hybrid workflow of human collaborators and AI tools.
• Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels, and experience directing other teams or agencies on channels you do not produce yourself.

Nice to have

• Experience in wealth management, private banking, Registered Investment Advisor (RIA), or a fintech-serving high-net-worth background.
• Experience with compliance-reviewed marketing in a regulated financial services environment.
• Experience planning small, high-touch VIP or executive events.
• Depth in two or more areas of product marketing, growth/demand generation, and content/brand, with the ability to operate across all three.
• Comfort building and presenting a GTM perspective to senior leaders under an evolving timeline and confidentiality constraints.
• Experience with referral programs or partner-channel marketing.

How We'll Know You're Succeeding

Primary measure: Net-new (non-existing-customer) demand generated and converted.

Supporting measures:

• Full-funnel conversion from first impression to new customer.
• Improved efficiency over time (CAC:LTV).
• Self-serve and referral-sourced growth, balanced with net-new focus.
• On-track readiness against internal launch milestones.

What we offer

• Challenging, high-impact work to grow your career.
• Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.

In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Base Pay Range:

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

$166,000 - $195,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)

$146,000 - $172,000 USD

Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL)

$129,000 - $152,000 USD

AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process. These tools enhance the efficiency and consistency of our hiring process; however, all hiring decisions are made by our hiring teams.

Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.

Equal Employment Opportunity Information

At Robinhood, we care deeply about diverse representation in our workforce as it supports our mission to democratize finance for all. In support of this goal, we encourage applicants to voluntarily identify demographic information. This information helps us to continue building a more inclusive workplace and to ensure effective recruiting programs that are inclusive of individuals across all backgrounds.

Self-identifying in this section is completely voluntary and if you choose not to provide any information, please select the “I don't wish to answer” option under that question. Whatever your decision, data that you provide in this section will not be considered in the hiring process or thereafter. Individuals seeking employment at Robinhood are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, marital status, ancestry, physical or mental disability, neurodivergence, veteran status, gender identity or expression, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity recordkeeping, reporting, and other legal requirements, and to be used in our efforts to recruit a diverse workforce. Any information that you do provide will be recorded and maintained in a confidential manner. For more information on EEOC definitions, please reference this document .

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