Senior Product Marketing Manager

MultiSensor AI, INC.; Alpharetta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Equity programs

Standard benefits

Job summary

MultiSensor AI, INC. in Alpharetta, GA seeks a Senior Product Marketing Manager to own launches, messaging, and sales enablement. You will drive go-to-market for platform launches, coordinate across Product, Engineering, Sales, and Marketing, and ensure compliant, compelling customer storytelling.

The role prioritizes AI fluency and strong demand for industrial IoT solutions. The position is full-time, on-site in Alpharetta, with compensation including performance bonus and equity programs.

Qualifications

• 8+ years in B2B product marketing, with industrial IoT or reliability software preferred.
• End-to-end ownership of at least two product launches, including pricing/packaging input, sales training, and post-launch reporting.
• Experience building sales enablement for complex multi-stakeholder deals.
• Daily use of AI tools for research, writing, positioning, and analysis.
• Track record in a startup/early-stage company where priorities shift and playbooks are written as you go.

Responsibilities

• Own the plan, messaging, and readiness for major platform launches and new releases from beta to GA.
• Run launch milestones with workback schedules and go/no-go inputs across teams.
• Manage naming, portfolio transitions, and updates to assets, pages, and profiles.
• Lead vertical launches across priority industries and pricing/packaging inputs with Product.
• Translate customer, field, and competitive intelligence into roadmap inputs for Product/Engineering.

Skills

Startup experience

Product marketing

B2B marketing

Product launches

Sales enablement

AI tools

Tools

HubSpot

Asana

Jira

Job description

Senior Product Marketing Manager

• Location: Alpharetta, Georgia

• Type: Full-time

• Reports to: VP of Marketing

• Eligibility: Applicants must be based in the Alpharetta, GA area. We will not consider applications from outside the area. Visa sponsorship is not available.

MultiSensor AI helps industrial companies catch equipment problems earlier, before they turn into unplanned downtime and shutdowns. We layer on top of the tools teams already use, so there is no ripping and replacing. This role owns how we tell that story, how we package and launch our solutions, and how Product, Engineering, Sales, and Marketing stay aligned on what we sell and what is safe to say about it. A note before you apply: this is a startup. Priorities shift and resources are lean. If you need a stable, fully defined environment to do your best work, this is probably not the right fit. If you do your best work when things move fast and the playbook is still being written, keep reading.

On AI fluency: we use AI tools (Claude, Claude Design, ChatGPT, Lovable, to name a few) every day across research, writing, positioning, content production, and competitive analysis. You need to as well. It is a baseline requirement, not a nice-to-have.

What you will own

Launches and go-to-market

• Own the plan, messaging, and readiness for major platform launches and new solution releases, from early access and private beta through public announcement and general availability

• Run launch milestones with workback schedules, readiness checks, and go/no-go inputs, so Sales, Product, Engineering, and Marketing work from the same dates and the same definitions

• Manage naming and portfolio transitions, including what existing customers see, what Sales leads with, and every page, asset, and profile that has to change

• Lead vertical and use-case launches across our priority industries: e-commerce and retail distribution centers, food and beverage manufacturing, airport operations, couriers and express parcel hubs, and data centers

• Work with Product on pricing and packaging inputs, launch scope, and launch readiness criteria

Positioning and messaging

• Own the messaging architecture: category narrative, value pillars, personas, vertical framing, approved proof points, and claim guardrails

• Maintain the messaging bible and field guide, and review customer-facing content before it goes live. You are the check on what is safe to market

• Own competitive positioning, comparison content, and battlecards, and keep them current as competitors change

• Run market, buyer, and competitive research, including persona work and deal pattern analysis from CRM data

Sales enablement

• Build and maintain the enablement that moves deals: first-meeting decks, vertical one-pagers, discovery guides, objection handling, demo narratives, and proposal and ROI tools

• Keep every ROI and value story directional and grounded in documented use cases

• Deliver sales training and certification for each launch, and review recorded sales calls to find where reps skip proof or drift from approved messaging

• Agree adoption measures with Sales leadership and report on what was shipped and what is being used

Product and Engineering partnership

• Bring customer, field, and competitive intelligence into roadmap discussions, and help Product and Engineering prioritize based on what buyers need and will pay for

• Translate technical capabilities across thermal, vibration, and visual sensing, and integrations with existing systems, into buyer outcomes

• Confirm with Product what is available, what is planned, and what cannot be claimed

Proof, content, and demand

• Turn deployments and early access results into case studies, testimonials, reference calls, review-site content, and PR angles, working with our PR agency

• Brief the content, design, web, and programs teams so campaigns, web copy, SEO and AEO pages, webinars, and ABM all reflect the same positioning

• Use funnel and campaign data to refine messaging and offers, and report launch performance on a regular cadence

• Manage freelancers and agencies on video, content, and launch support

How success is measured

• Launches hit their readiness dates with sales enablement, web copy, and customer communications ready on the day

• Sales enablement assets shipped for each stage of the buyer journey, with a check on whether Sales is using them

• Published content that stays within approved messaging and claim boundaries

• Case studies and references published against a documented starting backlog

• Pipeline influenced by launch and campaign programs

What we are looking for

Must have

• A track record in a startup or early-stage company, where priorities shift, roles expand, and the playbook gets written as you go.

• 8 or more years in B2B product marketing, with industrial IoT, condition monitoring, or reliability software preferred

• End-to-end ownership of at least two product launches, including pricing and packaging input, sales training, and post-launch reporting

• Experience building sales enablement that field sellers use on complex, multi-stakeholder deals

• Daily use of AI tools for research, writing, positioning, and analysis.

Also valued

Experience working with Engineering and Product on prioritization, beta or early access programs, and launch readiness

Experience with demand generation, agencies, and contractors

Working knowledge of HubSpot, and of Asana or Jira for launch planning

Comfort turning technical product detail into simple narratives for executives and for maintenance, reliability, and operations practitioners

Skills and traits

Exceptional writer and storyteller who is precise about claims

Systems thinker who connects category narrative, use-case messaging, launches, and sales execution into one motion

Collaborative and influential across Product, Engineering, Sales, Marketing, and subject matter experts

Comfortable in ambiguity. Direction changes, and you re-anchor and keep moving

Compensation

Eligible for the company-wide performance bonus and equity programs, plus standard benefits.

This role is based in Alpharetta, Georgia. We will not consider applications from outside the area, and we do not offer visa sponsorship.