Senior Product Marketing Lead — TimeClock Platform

TCP Software; Plano (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

20 Days PTO

Company holidays

Volunteer hours

Comprehensive benefits

Job summary

TCP Software seeks a Senior Product Marketing Manager for TimeClock Plus to lead market understanding, messaging, and go-to-market efforts. You will partner across Product, Sales, Customer Success and Marketing to accelerate pipeline and customer adoption.

The ideal candidate blends strategic thinking with hands-on execution, shaping narratives, creating tools, and driving launches that position TimeClock Plus as a market leader.

Qualifications

• Proven ability to translate customer needs into clear messaging.
• +Experience shaping product positioning, pricing and launch plans.

Responsibilities

• Conduct market intelligence to understand buyers and buying behavior.
• Create compelling product messaging and differentiators.
• Collaborate with product, sales, customer success and marketing teams.
• Lead GTM strategy, target segments, and buyer journeys.
• Develop sales enablement content and partner enablement materials.
• Define product packaging, licensing, and pricing strategies.
• Own product launches and drive market excitement.
• Plan campaigns with inbound/outbound channels and nurture programs.
• Track campaign performance and ROI with dashboards.
• Monitor competitive landscape and articulate differentiators.
• Act as spokesperson to analysts, press, customers and investors.

Skills

Cross-functional collaboration

Market research

Go-to-market strategy

B2B SaaS experience

Messaging & storytelling

Education

Bachelor's degree

Job description

TCP Software seeks a Senior Product Marketing Manager for TimeClock Plus to lead market understanding, messaging, and go-to-market efforts. You will partner across Product, Sales, Customer Success and Marketing to accelerate pipeline and customer adoption.

The ideal candidate blends strategic thinking with hands-on execution, shaping narratives, creating tools, and driving launches that position TimeClock Plus as a market leader.