Senior Product Manager - Premium eShop Traffic & Growth

Amazon; Memphis (TN); On-site; USD 179,000 - 243,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Parental leave

RSUs

Job summary

Amazon is seeking a Product Manager to own the Traffic Drivers workstream, responsible for driving awareness, discovery, and engagement with premium selection through onsite and offsite marketing channels.

You will define and execute the homepage merchandising roadmap, partner with science teams to personalize traffic, and manage KPIs across campaigns to grow visits, views, and revenue.

Qualifications

• Bachelor's degree required.
• Experience owning/driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs of a product.
• Experience technical product management.
• 5+ years of product management experience.
• Experience applying KPIs to analyses, or communicating results to senior leadership.
• Experience with experimentation frameworks and data-driven decision making.

Responsibilities

• Own the traffic strategy for premium selection across onsite and offsite channels.
• Develop and execute homepage merchandising roadmap including premium-focused campaigns and personalized collections.
• Formalize the brand launch playbook for major premium brand launches.
• Partner with the science team to personalize traffic channel activities.
• Define and own traffic KPIs including visits, page views, and incremental revenue.
• Collaborate with multiple teams to secure placements and align on roadmaps.
• Implement social marketing strategy to expand offsite reach.
• Design, launch, and analyze A/B tests to measure impact on revenue and premium penetration.

Skills

Roadmap strategy

Feature delivery

Technical product mgmt

KPIs analysis

Experimentation

Education

Bachelor's degree

Job description

Amazon is seeking a Product Manager to own the Traffic Drivers workstream, responsible for driving awareness, discovery, and engagement with premium selection through onsite and offsite marketing channels.

You will define and execute the homepage merchandising roadmap, partner with science teams to personalize traffic, and manage KPIs across campaigns to grow visits, views, and revenue.