Senior Product Manager, New Markets — Healthcare Tech

SONIFI Health Incorporated.; Sioux Falls (SD); On-site; USD 100,000 - 150,000; Full time

Job summary

SONIFI Health is seeking a Senior Product Manager, New Markets to shape, build, launch, and commercialize patient-facing digital solutions while strengthening Product Management practices.

The role requires significant healthcare software experience, partnering with Engineering, and taking net-new products from discovery to commercialization. You will evaluate adjacent markets and growth opportunities through customer discovery, market analysis, and business-case development.

Qualifications

• 7+ years of progressive Product Management experience in healthcare technology.
• Experience owning and delivering patient-facing or consumer-style healthcare software products.
• Experience taking at least one net-new software product from discovery through commercial launch.
• Strong experience partnering with Software Engineering teams throughout the product lifecycle.
• Experience operating and evolving products at meaningful scale.
• Executive presence and experience working with customers and senior leaders.
• Experience partnering with Sales to enable launches and market adoption.

Responsibilities

• Lead market research and VoC efforts to uncover needs and opportunities in patient engagement and healthcare workflows.
• Synthesize insights into clear, actionable opportunity narratives and inform strategic exploration.
• Shape new product concepts and market adjacencies aligned with company strategy.
• Develop business cases with market sizing, value propositions, risks, and impact.
• Collaborate with product management and engineering to align roadmaps with market insights and execution priorities.
• Offer strategic guidance on requirements during development, pilots, or incubation efforts.

Skills

Product Management

Healthcare technology

Executive presence

Customer interaction

Engineering partnership

Senior individual contributor

Net-new product development

Job description

SONIFI Health is seeking a Senior Product Manager, New Markets to shape, build, launch, and commercialize patient-facing digital solutions while strengthening Product Management practices.

The role requires significant healthcare software experience, partnering with Engineering, and taking net-new products from discovery to commercialization. You will evaluate adjacent markets and growth opportunities through customer discovery, market analysis, and business-case development.