Senior Product Manager, Measurement, Planning & Optimization

BranchLab; Boulder (CO); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary & comprehensive ben

Small, Agile Team

Equity Opportunities

Job summary

BranchLab, an AI-native healthcare commercialization platform, is seeking a Senior Product Manager to own the Measurement, Planning & Optimization product. You will lead data ingestion, standardization, and insights across multiple sources, connecting media exposure to health outcomes and surfacing KPIs and recommendations.

You will shape an agent-first UX, work cross-functionally with engineering, design, data, and GTM, and help improve planning and budgeting with AI-powered insights.

Qualifications

• 3-5+ years in product management, ideally in data-heavy or analytics products.
• Experience with AI products and agentic workflows.
• Strong comfort with data pipelines, messy datasets, and multi-source systems.
• Ability to operate in ambiguity and turn complexity into clear product direction.
• Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure.

Responsibilities

• Build the measurement layer: productize data ingestion, standardization, and reporting across sources.
• Create a unified data model: connect audiences, media, and outcomes.
• Define insights & KPIs; surface actionable recommendations.
• Shape an agent-first experience: enable users to ask questions across media + commercial data and get insights with visuals.
• Lead cross-functionally: partner with engineering, design, data, and GTM to bring the product to life.

Skills

Product management

AI products

Agentic workflows

Data pipelines

KPIs and metrics

Ambiguity handling

Fast-paced environments

Tools

CrossIX

DSPs

Job description

Job Title : Senior Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is an AI-native healthcare commercialization platform that helps pharmaceutical brands, healthcare marketers, agencies, and media partners identify, activate, and optimize audiences most likely to drive meaningful health outcomes.

Using predictive modeling and advanced audience intelligence, BranchLab enables clients to build custom patient, caregiver, and healthcare professional (HCP) audiences, activate them across digital, TV, social, audio, and out-of-home media, and optimize performance against real-world outcomes.

Our mission is to improve healthcare commercialization by helping organizations make faster and smarter marketing decisions while maintaining the highest standards of privacy, compliance, and scientific rigor.

We work with some of the world’s leading healthcare organizations to improve how treatments, providers, and health information reach the people who need them most.

THE OPPORTUNITY

We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.

• Ingest and standardize fragmented measurement data
• Connect media exposure to healthcare outcomes
• Surface insights, KPIs, and recommendations
• Enable smarter planning and budget optimization through artificial intelligence

KEY RESPONSIBILITIES

Build the measurement layer

Productize data ingestion, standardization, and reporting across multiple sources

Create a unified data model

Define a system that connects audiences, media, and outcomes

Define insights & recommendations

Establish KPIs that drive actionable recommendations

Shape an agent-first experience

Enable users to ask questions across media + commercial data and get insights with visuals

Lead cross-functionally

Partner with engineering, design, data, and GTM to bring the product to life

REQUIRED SKILLS & EXPERIENCE

• 3-5+ years in product management, ideally in data-heavy or analytics products
• High energy, high agency working style
• Experience building and working with AI products and agentic workflows
• Strong comfort with:

Data pipelines, messy datasets, and multi-source systems

Defining metrics, KPIs, and insight frameworks

• Ability to operate in ambiguity and turn complexity into clear product direction
• Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure

PREFERRED QUALIFICATIONS

• Experience in adtech, martech, or healthcare data
• Familiarity with measurement platforms (e.g., CrossIX) or DSPs
• Experience with AI/agent-driven UX

WHY JOIN BRANCHLAB?

• Competitive Salary & Comprehensive Benefits
• Small, Agile Team - Your work will have a direct impact
• Equity Opportunities - Grow with the company