Senior Product Manager, Measurement & Analytics

Warmada; Ohio; On-site; USD 98,000 - 155,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Vision plan

401(k) plan

Paid time off

Maternity/paternity leave

Job summary

84.51° is seeking a Senior Product Manager, Measurement Research, to shape the value of Kroger Precision Marketing through closed-loop measurement. You will own strategy and delivery of new measurement products, partnering with data science, engineering, and commercial teams to turn research into scalable offerings.

Lead cross-functional launches and drive adoption across channels. You will collaborate with the measurement platform PM and platform teams to standardize methods, ensure fast,

Qualifications

• Experience in product management for data, analytics, advertising or measurement products
• Working knowledge of how marketing results are measured, such as attribution, incrementality, test-and-control experiments and marketing mix models; retail media experience is a plus
• Comfortable partnering with data scientists and translating complex methods into clear product requirements and plain-language explanations
• Effective managing cross-functional software development teams in an agile environment
• Effective managing end-to-end product development and releases, including beta and general release management
• Stakeholder management skills: effective in building and managing stakeholder relationships to influence and drive change
• Problem solving, critical thinking and analytical skills; comfortable using data to inform product decisions
• Comfort with ambiguity: remains confident, positive and resourceful in the face of ambiguity and unexpected results
• Verbal and written communication skills, with the ability to translate between business and technical audiences
• Technical acumen: grasps the technical details needed to lead a team and product
• Exhibits qualities of, and has proven to be, a great teammate
• 4+ years relevant experience
• Education: Bachelor's degree or equivalent experience

Responsibilities

• Own the product strategy and roadmap for new measurement capabilities, such as incrementality for new ad formats, improving speed to insights, and owning roll out of new measurement metrics
• Partner with data science to take new measurement methods from research to launch, defining requirements, success criteria and the path to scale
• Lead discovery with internal teams and brands to understand which results they need, how quickly and where, and use those insights to set priorities
• Work with the measurement platform product manager and engineering to make sure new methods are built in a standardized way and delivered consistently
• Plan and manage new product launches, including betas, general release, and changes to how existing results are calculated, with clear communication and enablement for sales and client teams
• Partner with platform teams to bring measurement results into the places brands plan and buy media. Consulting on UI, dashboard experiences, reporting, and API delivery
• Clearly communicate the value, trade-offs and status of measurement work to leaders and stakeholders, translating between business and technical audiences
• Stay current on industry measurement standards and competitor approaches, and bring that perspective into product decisions
• Lead the development, championing and prioritizing of a team backlog, based on value, viability and the needs of the business
• Manage work with a product mindset, focusing on outcomes over outputs, the problems to solve and the key metrics of success

Skills

Product management

Data products

Analytics

Advertising

Measurement

Stakeholder management

Agile

Cross-functional teamwork

Education

Bachelor's degree or equivalent experience

Job description

84.51° is seeking a Senior Product Manager, Measurement Research, to shape the value of Kroger Precision Marketing through closed-loop measurement. You will own strategy and delivery of new measurement products, partnering with data science, engineering, and commercial teams to turn research into scalable offerings.

Lead cross-functional launches and drive adoption across channels. You will collaborate with the measurement platform PM and platform teams to standardize methods, ensure fast,