Senior Product Manager, Lung Health - US Marketing.

Medtronic; Lafayette (CO); Remote; USD 100,000 - 140,000; Full time

Job summary

A leading company in healthcare technology is seeking a Senior Product Manager for Lung Health. This role involves leading marketing strategies, driving sales growth, and managing product launches within the Medical Surgical Portfolio. Ideal candidates will have extensive experience in marketing and a strong understanding of the thoracic space.

Qualifications

• Minimum of 7 years of relevant experience in marketing or sales.
• Domain experience in thoracic or navigational bronchoscopy space required.

Responsibilities

• Leads development of promotional strategies and sales support materials.
• Identifies and executes on business opportunities through new products.
• Develops and maintains ongoing relationships with internal and external customers.

Skills

Communication

Organizational skills

Analytical skills

Education

Degree in Marketing, Business, or R&D

Tools

Microsoft Office

Veeva

Workfront

Job description

Careers that Change Lives The Senior Product Manager, Lung Health - US Marketing is responsible for the leading marketing programs and US market strategy to advance sales growth and income objectives for the assigned area of responsibility, establishing and maintaining relationships with internal and external customers, as well as identifying and executing product marketing launches and initiatives to drive future growth for Medtronic Lung Health within Advanced Surgical Instruments - part of the Medical Surgical Portfolio.

Engineering The Extraordinary

Medtronic innovates life-transforming healthcare technology that improves people’s lives — helping them reclaim the simple moments they cherish.

The Medical Surgical Portfolio of the organization strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive surgical solutions. Advanced Surgical Technologies, a Global Operating Unit of Medical Surgical, is the world leader in the innovation and manufacture of advanced stapling-based and energy-based medical systems.

The role of Marketing has never been more central to the growth for Medtronic. We value Marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies. We strive for an integrated, seamless experience to meet our customer expectations and demands.

Remote within the continental United States may be considered for exceptional candidates.

A Day in the Life

• Leads development of promotional strategies, sales support materials, educational aids, new channels, etc. to grow market share to ensure sales excellence.
• Leads, develops and owns market strategy across full Lung Health portfolio to effectively position across US customer segments.
• Identifies, rationalizes, and executes on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, the sales force, and our distributor channels.
• Partners with various internal and external functions to market assigned products within the area of responsibility by providing marketing support. This includes, but is not limited to, identifying and developing strategic direction, assessing the market, forecasting, communicating product and competitive updates and inventory status, participating in conference engagements, launching new products / programs, creating collateral and navigating approval processes, and optimizing the channel.
• Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
• Leads product launch activities, as needed. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting.
• Supports integrated business planning processes by leading U.S. demand planning, collaborating with operations and global stakeholders on inventory management and product lifecycle, and effectively communicating these insights to the sales team.
• Develops and maintains ongoing relationships with internal and external customers. Includes interaction with the US salesforce and distributor teams, customer service, global marketing, marketing operations and communications, logistics, clinical affairs, legal, offer development and pricing, R&D, regulatory, quality, logistics, and various customers, such as surgeons, nurses, and hospital administration.
• Travel approximately 25% (primarily domestic)

Principal Working Relationships

The Senior Product Manager is responsible for achieving annual operating plan attainment, the marketing plan objectives and maximizing customer demand within the assigned area of responsibility. Key relationships include, but are not limited to, the following :

• Legal
• Clinical Affairs
• Offer Development and Pricing
• Customer Service
• Global Marketing
• Marketing Operations
• Supply Chain and Logistics
• Quality Assurance, Medical and Regulatory Affairs
• Marketing Communications
• Marketing Support Teams

Must Have : Minimum Requirements

• Minimum of 7 years of relevant experience in marketing, market development or sales, or advanced degree with a minimum of 5 years relevant experience in marketing, market development or sales
• Must have domain experience in the thoracic space and / or navigational bronchoscopy space

Nice to Have

• Degree in Marketing, Business, R&D
• Medical Device experience
• Highly effective written and verbal communication skills.
• Demonstrated prioritization and organizational skills.
• Proficiency with a variety of personal computer software applications, including Microsoft Office, Veeva, and Workfront.
• Strong understanding of medical marketing and the general hospital buying processes. Experience in product and / or procedural marketing within medical device industry highly preferred.
• Proven skill in creating, writing, and analyzing business / marketing plans, objectives, and strategies.
• Demonstrated ability to prepare and deliver product presentations and train employees and customers in applications and use of products.
• Strong analytical skills to review and complete sales reports, analyze financial metrics, project sales forecasts, and quantify market segmentation models.
• Demonstrated ability to establish and maintain strong working relationships with key customers and stakeholders.
• Proven ability to work effectively as a team member and demonstrated ability to work with cross-functional teams including Quality, Regulatory, R&D, Legal, etc.

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