Senior Product Manager, Identity & Audience (AdTech)

Verve; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Wellness days

Mental health support

Training budget

Language classes

Work travel raffle

Job summary

Verve is seeking a Senior Product Manager to own the Identity Graph / Enrichment & Audience Enhancement products. You’ll lead an established Identity & Audience team to grow Verve’s AdTech presence by executing strategic initiatives.

The role involves defining strategy, roadmaps, and market-aligned requirements, with responsibility for commercial success through extensive experimentation and collaboration. You will work with engineering, data, and product teams to drive value for publishers,

Qualifications

• 5+ years in product management, including AdTech experience.
• Proven ability to lead end-to-end product initiatives from ideation to launch.
• Strong analytical skills with data-driven decision making.
• Experience with identity, audience, and enrichment features.
• Ability to write clear PRDs and align stakeholders across teams.
• Comfort with experimentation, A/B tests, and go-to-market planning.

Responsibilities

• Own Identity Graph / Enrichment & Audience Enhancement roadmap and prioritization.
• Lead end-to-end product development from discovery to launch and iteration.
• Run experiments and holdout tests to quantify feature value.
• Collaborate daily with engineering, data, and product teams.
• Monitor market needs of publishers, advertisers, and DSPs.
• Communicate with internal/external stakeholders and partners.
• Map cross-product dependencies across business units.
• Set and track KPIs to drive product and business success.

Skills

Identity Graph

Audience Enhancement

A/B testing

Data analysis

Stakeholder communication

Cross-functional collaboration

Problem solving

Data structures

Tools

Databases

Data exchange integration

Job description

Verve is seeking a Senior Product Manager to own the Identity Graph / Enrichment & Audience Enhancement products. You’ll lead an established Identity & Audience team to grow Verve’s AdTech presence by executing strategic initiatives.

The role involves defining strategy, roadmaps, and market-aligned requirements, with responsibility for commercial success through extensive experimentation and collaboration. You will work with engineering, data, and product teams to drive value for publishers,