Senior Product Manager, IBD Marketing Professional Education

Takeda Pharmaceuticals; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading global biopharmaceutical company is seeking a Marketing Lead for their IBD initiatives. This role involves executing educational plans, managing events, and collaborating with cross-functional teams. The ideal candidate will have substantial experience in marketing within healthcare, demonstrating strong leadership and communication skills. This position is currently remote, with an emphasis on driving operational efficiency in line with corporate strategies.

Qualifications

• 6+ years in sales, marketing, or related function.
• Experience in healthcare industry preferred.
• Ability to influence cross-functional teams and manage agencies.

Responsibilities

• Lead tactical planning of P2P events and advisory boards.
• Manage educational project reviews and compliance.
• Collaborate with field teams for resource feedback.

Skills

Leadership

Communication

Collaboration

Marketing Strategy

Data Analysis

Education

Bachelor's degree

MBA (preferred)

Job description

Job Description

About the role:

You will execute a comprehensive educational plan that supports our leadership position in the IBD space. Enhance the execution of high-quality peer-to-peer (P2P) programs, congress activities, and advisory boards by streamlining processes and driving operational efficiency in alignment with the regional marketing strategy. Ensure compliant, efficient, and timely execution of all educational initiatives by partnering with cross-functional teams and external agencies. Gather and relay feedback from field partners and analytics teams to continuously improve resources and programs. You will report to the Head of Professional Engagements and Partnerships.

How you will contribute:

• P2P, Congresses and Advisory Boards: Lead the tactical planning and execution of P2P events, congress activities, and advisory boards, ensuring alignment with regional marketers' strategic direction.
• Review & Compliance: Own the review and approval process for educational projects, collaborating closely with medical, regulatory, and compliance teams.
• Agency Partnership: Manage day-to-day coordination with agencies, driving efficiencies in process, communication, and delivery of peer-to-peer education materials.
• Program Execution: Contribute to the roll-out of educational initiatives and ensure their consistent delivery across regions.
• Digital Tactics: Support the tactical execution of digital programs including CRM, banner ads, websites, and other non-personal engagement activities.
• Field Team Collaboration: Work with field-based partners to collect feedback on resources, build awareness of available tools, and ensure compliant usage.
• Communication & Influence: Partner across functions and levels to gain alignment and ensure seamless implementation of tactics.
• Insights & Measurement: Collaborate with Insights & Analytics to apply learnings, monitor performance, and report ROI of executed tactics.
• Demonstrate fiscal responsibility with OpEx and ensure alignment to strategy.
• Contribute to the collaborative, inclusive, patient-centric culture of the team/organization.

Education and Experience Requirements

• Bachelor's degree.
• Healthcare related experience.
• At least 6 years of experience with increasing responsibilities in sales, marketing or related function.
• Demonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to set priorities, develop roles and responsibilities, and manage agencies/cross functional partners.
• Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage consumers; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions.
• Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies; ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level.
• Capable of leveraging data and analytics to distill insights and drive data-based decision-making.
• We ask that you have a true entrepreneurial mindset as we build this important area of focus.

Preferred:

• MBA.
• Experience in marketing positions at a commercial pharmaceutical organization.

TRAVEL REQUIREMENTS:

• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as 'remote' in accordance with Takeda's Hybrid and Remote Work policy.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.