Senior Product Manager, Entity Management New Denver, CO; San Francisco, CA; New York, NY; Atla[...]

Gusto; San Francisco (CA); Remote; USD 184,000 - 230,000; Full time

Job summary

Gusto is seeking a Senior Product Manager for its Entity Management team. This role requires high ownership and impact in developing solutions for small businesses, navigating compliance, and collaborating with cross-functional teams. The ideal candidate has extensive experience in product management, particularly within compliance-sensitive areas, and is excited to support SMBs in their journey.

Qualifications

• 5+ years of direct Product Management experience in compliance-sensitive domains.
• Demonstrated track record of building products from zero-to-one.
• Comfort in ambiguous environments with complex initiatives.

Responsibilities

• Define and prioritize high-impact initiatives.
• Navigate complex regulatory environments.
• Collaborate with teams to deliver transformative customer experiences.

Skills

Product Management

Compliance

Communication

Cross-functional Collaboration

Strategic Vision

Job description

Senior Product Manager, Entity Management

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .

• 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
• Over $500M in annual revenue
• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
• There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
• 550,000 new businesses are created each year in the US (1)

What Product Management is like at Gusto:

• We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty gritty details (some describe this kind of role as a “GM” type role).
• Our Product team is lean, which means you’ll have a high degree of impact and ownership.
• We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners.

About the Team:

This role is on the Company team—a strategic group defining Gusto’s future for SMBs. Our vision is to engage and support customers throughout their entire business journey, helping them navigate essential compliance tasks and growth opportunities. You'll join a nimble team functioning like a startup within Gusto, driving ambitious goals to transform how SMBs manage compliance.

Here’s what you’ll do day-to-day:

• Ownership: Define and prioritize high-impact initiatives, driving clarity and alignment across the organization to achieve cohesive end-to-end customer solutions.
• North Star: Navigate complex regulatory environments, shaping strategic initiatives that achieve and iterate on product-market fit while enabling scale.
• Collaborate: Partner deeply with compliance, engineering, design, marketing, and operations teams to align cross-functional efforts, clearly manage dependencies, and deliver transformative customer experiences. Accelerate team expertise in entity management and regulatory compliance through mentorship and strategic leadership.

Here’s what we're looking for:

• 5+ years of direct Product Management experience, specifically within highly regulated, compliance-sensitive domains such as fintech, payroll, tax, or legal tech.
• Demonstrated track record successfully building products from zero-to-one, including defining strategic vision and executing through launch.
• Comfort and resilience in ambiguous environments, adept at clarifying complex initiatives and structuring actionable strategies despite incomplete or evolving regulations.
• Proven ability integrating human-powered operations with technology-driven solutions, optimizing workflows over time through automation.
• Experience effectively navigating organizational complexities and legacy systems, driving incremental progress through thoughtful risk management and persistent execution.
• Exceptional cross-functional influence, able to build alignment across engineering, compliance, operations, and marketing teams without direct authority.
• Skilled communicator, translating complex regulatory requirements into clear product strategies that teams can act on confidently and quickly.

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is $152,000/yr to $190,00/yr in Denver & most major metro locations, and $184,000/yr to $230,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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