Senior Product Manager - Entertainment Ads (Mandarin Speaker)

TikTok; San Jose (CA); On-site; USD 186,000 - 374,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a product management professional to lead advertising initiatives within the Entertainment vertical. The role requires 2+ years in online ads, strong cross-functional leadership, and fluency in English and Mandarin to collaborate with global teams.

You will guide product lifecycle from ideation through launch and optimization, impacting ROAS for key partners. Join a fast-paced, international team that builds cutting-edge ad solutions, connects global audiences with

Qualifications

• 2+ years of product management experience in online advertising.
• Experience leading product development from ideation to launch and optimization.
• Strong writing, presentation and stakeholder management skills.
• Fluency in English and Mandarin is required for global collaboration.

Responsibilities

• Drive overall advertising performance for international products, focusing on Entertainment advertisers to boost ROAS.
• Develop customer-centric understanding of Entertainment advertisers' business models and optimize campaigns accordingly.
• Analyze campaign logic for performance advertisers and design tailored ad formats for Entertainment to improve monetization and advertiser experience.
• Own end-to-end product lifecycle and coordinate with global cross-functional teams for planning, development, launch, and iteration.

Skills

Product mgmt

Online ads

Cross-functional leadership

English & Mandarin

Data-driven analysis

Machine learning awareness

Education

Bachelor's degree or above in CS/EE/Math/Stats

Job description

Responsibilities

About the team. TikTok's Global Monetization Product team is responsible for developing cutting-edge advertising solutions that drive revenue and deliver value for our business partners. Within this organization, the Entertainment team specifically focuses on building tailored ad solutions for entertainment clients (e.g., Film Studios, Streaming Platforms, Ticketing services). We aim to seamlessly connect our massive user base with their favorite entertainment content and events, achieving exceptional Return on Ad Spend (ROAS) for our clients.

1. Drive overall advertising performance for international products, with a focus on improving the ads delivery experience for clients in the Entertainment vertical, and contribute to achieving the industry’s revenue goals.
2. Develop a strong customer-centric perspective and deep understanding of the business models and core needs of Entertainment advertisers; continuously optimize campaign strategies and deepen optimization objectives to improve advertisers’ return on investment.
3. Analyze the campaign logic and operating models of performance advertisers in vertical industries, and design tailored ad format solutions based on the characteristics of the Entertainment industry, improving both advertiser experience and platform monetization efficiency.
4. Own the product lifecycle end to end, and partner with global cross-functional teams to drive execution across product planning, development, launch, go-to-market, and post-launch iteration, delivering integrated product solutions.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above in Computer Science, Electrical Engineering, Mathematics, Statistics, or a related field preferred; equivalent industry experience is also welcome. Experience in machine learning or recommender systems is a plus.
• At least 2 years of product management experience in online advertising. Familiarity with the full software product lifecycle, with the ability to lead product or product portfolio development from ideation and development to launch, performance monitoring, and iterative optimization. Strong product leadership is required.
• Strong learning agility, logical thinking, and innovative problem-solving skills, with the ability to adapt quickly to complex and fast-changing international business environments.
• Excellent writing, presentation, cross-functional communication, and stakeholder management skills. Strong analytical ability with the capability to break down complex problems and drive collaboration across teams and regions.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.