Senior Product Manager - Core Ads

TikTok; San Jose (CA); On-site; USD 186,000 - 374,000; Full time

Benefits offered by this job

TikTok benefits

Job summary

TikTok seeks a Senior Product Manager to lead client-facing targeting, bidding, and placement within the Core Ads team. You will own end-to-end features that determine who sees ads, how budgets are allocated, and where ads appear across TikTok’s ecosystem.

You will partner with engineering, data science, design, and business teams to drive ROI for advertisers, shape product strategy, and measure success with clear metrics.

Qualifications

• 3+ years of product management experience in online advertising.
• Experience leading product development from ideation to launch and optimization.
• Strong learning agility, logical thinking, and problem solving skills.
• Excellent cross-functional communication and stakeholder management.

Responsibilities

• Own the design and iteration of core ads modules, including targeting, bidding, and placement.
• Drive end-to-end advertising performance, improving delivery efficiency and client experience while contributing to revenue growth.
• Develop a deep, customer-centric understanding of advertiser needs and business models, and refine campaign strategies and optimization goals to maximize ROI.
• Partner cross-functionally with engineering, data science, design, and business teams to align on strategy and execute effectively.
• Break down complex business problems to identify high impact opportunities and prioritize features that enhance advertiser trust and platform experience.
• Shape product strategy and roadmap by defining clear goals, success metrics, and milestones, and align stakeholders to drive execution against priorities.

Skills

Product management

Cross-functional

Analytics

Stakeholder management

Learning agility

Education

Bachelor's degree in CS/EE/Math/Stats

Job description

Responsibilities

About the team

The Global Monetization Product and Technology team at TikTok builds innovative advertising solutions that drive revenue while delivering measurable value for businesses. Within this organization, the Core Ads team focuses on developing scalable, high impact products that help advertisers unlock the full business value of TikTok and their broader paid media investments.

We partner cross functionally with engineering, data science, design, and global business teams to drive performance and innovation across an ads platform used by millions of advertisers worldwide.

The Core Ads team is seeking a senior product manager to lead the development of client facing targeting, bidding, and placement solutions, which are core components of the ads system that determine who sees ads, how budgets are allocated, and where ads are delivered across TikTok’s ecosystem. These modules play a critical role in helping advertisers maximize return on investment and achieve their business objectives.

Responsibilities

• Own the design and iteration of core ads modules, including targeting, bidding, and placement, which serve as the control center for ads performance.
• Drive end to end advertising performance, improving delivery efficiency and client experience while contributing to revenue growth.
• Develop a deep, customer centric understanding of advertiser needs and business models, and continuously refine campaign strategies and optimization goals to maximize ROI.
• Partner cross functionally with engineering, data science, design, and business teams to align on strategy and execute effectively.
• Break down complex business problems to identify high impact opportunities and prioritize features that enhance advertiser trust and overall platform experience.
• Shape product strategy and roadmap by defining clear goals, success metrics, and milestones, and align stakeholders to drive execution against priorities.

Qualifications

Minimum Qualifications

• Bachelor’s degree or above in Computer Science, Electrical Engineering, Mathematics, Statistics, or a related field is preferred. Equivalent industry experience is also welcome.
• 3+ years of product management experience in online advertising. Familiarity with the full software product lifecycle, with the ability to lead product or product portfolio development from ideation and development to launch, performance monitoring, and iterative optimization.
• Strong learning agility, logical thinking, and problem solving skills, with the ability to adapt quickly to complex and fast changing international business environments.
• Excellent cross functional communication, and stakeholder management skills. Strong analytical ability to break down complex problems and drive collaboration across teams and regions.

Preferred Qualifications

• Understanding of the ads ecosystem, preferably in areas such as targeting, bidding, or placement
• Proven track record of designing and launching client-facing business products
• Experience in fast paced environments, particularly within global tech companies or rapidly evolving industries
• Experience in machine learning or recommender systems is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.