Senior Product Manager, Engagement & Gamification

Lincoln Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Parental leave and family care

Tuition assistance

Employee resource groups

Paid time off & holidays

Vehicle discount program

Job summary

Ford Motor Company’s Integrated Services group seeks a Sr. Product Manager to lead gamification strategy across connected vehicle ecosystems and loyalty programs.

You’ll craft roadmaps for behavior-driven experiences and partner with Engineering, UX, and Data Science from concept to launch. The role requires influencing cross-functional teams, translating strategic vision into actionable requirements, and delivering high-impact customer experiences that deepen lifelong engagement with the Ford

Qualifications

• Proven ability to develop and manage product roadmaps and gamification strategies.
• Strong communication skills to articulate concepts to stakeholders.
• Experience translating strategy into executable product requirements.
• Ability to analyze behavioral data to drive design decisions.
• Comfort leading cross-functional teams including engineering, design and data science.
• Track record of delivering high-impact, data-driven business results.

Responsibilities

• Define roadmap for behavior-driven experiences and game mechanics for Ford Rewards.
• Pilot expansion strategies across vehicle segments and ownership phases.
• Conduct behavioral analyses to identify customer segments and tailor game features.
• Translate strategy into high-level product definitions and technical requirements.
• Present data-backed recommendations to executives to secure buy-in.

Skills

Product management

Cross-functional collaboration

Leadership

Communication

Data-driven decisions

Education

HS Diploma or equivalent

Bachelor's Degree in HCI/Behavioral Science/CS

MBA (preferred)

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead our gamification strategy. In this role, you'll define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem — turning everyday ownership into an engaging, lifelong relationship with the Ford brand.

What you'll do…

• Discovery and business-case development for new strategic gamification initiatives to ensure our lifecycle engagement roadmap stays ahead of digital entertainment trends and standard loyalty program commoditization.

• Evaluate and pilot expansion strategies for behavior-driven experiences across diverse vehicle segments and ownership phases to scale Ford Rewards participation and digital app adoption beyond current channels.

• Conduct deep-dive behavioral analyses of driving telemetry and ownership habits to identify key customer segments, developing tailored game mechanics and localized features that address the specific intrinsic motivators of different driver archetypes and regional communities.

• Orchestrate cross-functional delivery by translating the strategic gamification vision into high-level product definitions and technical requirements, partnering closely with Software Engineering, UX Design, and Data Science from concept to launch.

• Synthesize complex user engagement data, connected vehicle technical capabilities, and loyalty financial projections into high-impact presentations for executive leadership, providing the strategic clarity and data-backed recommendations required to secure buy-in.

You’ll have…

• HS Diploma or equivalent

• 5+ years of experience in product development or digital design experience

• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data and industry trends

• Strong verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders

• Strong leadership and communication skills to manage stakeholders across the organization, including strong documentation skills

• A deep passion for your customers, their needs, and for building/shipping products to meet these needs

• Demonstrated effectiveness in complex organizations

Even better if you have…

• Domain knowledge in gamification frameworks (e.g., Octalysis), behavioral design, or high-engagement consumer platforms (such as fitness, ed-tech, or gaming) strongly preferred

• Prior experience in product development, behavioral psychology, or designing digital-physical engagement loops that drive real-world user actions

• Bachelor's Degree in Human-Computer Interaction (HCI), Behavioral/Cognitive Science, Computer Science, or a related field; Master of Business Administration

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.