Senior Product Manager Display & Programmatic Ads (Remote)

Gannett; McLean (VA); On-site; USD 125,000 - 135,000; Full time

Job summary

Gannett in McLean, VA is seeking a Product Manager who combines leadership in product management with deep expertise in Display advertising, programmatic ecosystems, and paid ads. You will drive strategic initiatives across our display and paid ads portfolio, helping thousands of Enterprise and SMB advertisers improve performance through programmatic optimization, automation, and platform innovation.

The ideal candidate is an experienced product leader who can identify opportunities, define

Qualifications

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
• 3+ years of digital advertising experience, with emphasis on Display and Programmatic.
• Deep understanding of programmatic bidding, yield optimization, viewability, attribution, conversion tracking, and AI-driven management.
• Experience partnering with engineering to deliver products from concept through launch.
• Strong analytical and data-driven decision-making skills.
• Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams.

Responsibilities

• Own and execute a significant portion of the Display and Paid Ads product roadmap.
• Identify market opportunities, customer needs, and platform changes that should inform roadmap investments across the programmatic landscape.
• Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities.
• Evaluate emerging trends in programmatic display, AI, and digital advertising to identify opportunities for product innovation and inventory packaging.
• Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans.
• Partner directly with Engineering and Data Science to deliver scalable product solutions.
• Balance customer value, business impact, and technical complexity when making prioritization decisions.
• Own key business metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across assigned products.

Skills

Product management

Digital advertising

Analytical skills

Stakeholder communication

Cross-functional leadership

Tools

SQL

Analytics platforms

Job description

Gannett in McLean, VA is seeking a Product Manager who combines leadership in product management with deep expertise in Display advertising, programmatic ecosystems, and paid ads. You will drive strategic initiatives across our display and paid ads portfolio, helping thousands of Enterprise and SMB advertisers improve performance through programmatic optimization, automation, and platform innovation.

The ideal candidate is an experienced product leader who can identify opportunities, define