Lead Product Manager, Display & Programmatic Ads

USA Today Co.; Northern (KY); Hybrid; USD 125,000 - 135,000; Full time

Job summary

USA Today Co. is seeking a Product Manager who blends product leadership with deep expertise in Display advertising, programmatic ecosystems, and paid ads.

You will guide strategic initiatives across our display and paid ads portfolio, helping thousands of advertisers enhance performance through automation and platform innovation. The ideal candidate will identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes while partnering with Engineering,

Qualifications

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
• 3+ years of experience in digital advertising with a focus on Display and Programmatic advertising.

Responsibilities

• Own and execute a significant portion of the Display and Paid Ads product roadmap.
• Identify market opportunities and inform roadmap investments across the programmatic landscape.
• Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities.
• Lead initiatives from discovery through launch and optimization to improve advertiser outcomes.
• Balance customer value, business impact, and technical complexity when prioritizing.

Skills

Product management

Cross-functional leadership

Data-driven decisions

Stakeholder communication

Analytical thinking

Tools

SQL

Job description

USA Today Co. is seeking a Product Manager who blends product leadership with deep expertise in Display advertising, programmatic ecosystems, and paid ads.

You will guide strategic initiatives across our display and paid ads portfolio, helping thousands of advertisers enhance performance through automation and platform innovation. The ideal candidate will identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes while partnering with Engineering,