Senior Product Manager, Data Platform Extensibility

Attentive; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity compensation

Health & wellness benefits

Paid time off

Job summary

the company is seeking a Senior Product Manager, Data Platform Extensibility, to own the evolution of the data model used across brands and verticals. You will build generic primitives to model any customer business in the platform and decide which data entities become first-class concepts while staying flexible for other needs.

You will work with engineering to ensure new objects and fields are exposed to segmentation, personalization, and reporting, enabling scalable solutions across a broad

Qualifications

• 4+ years of product management experience building complex B2B or SaaS platforms.
• Strong technical fluency with data models and schemas and API consideration.

Responsibilities

• Define and evolve the data model to support customer use cases across verticals.
• Build a semantic layer to inform marketers and agents about data meaning and object concepts.
• Collaborate with product and engineering to expose new objects and fields through segmentation, reporting, APIs, and MCP surfaces.

Skills

Product management

Data modeling

API design

Cross-functional collaboration

Technical fluency

Tools

SQL

Job description

the company® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the#1provider in SMS Marketing by G2, the company partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, the company’s team has been consistently recognized for its performance and culture. We’re proud to be included inDeloitte’s Fast 500(four years running!),LinkedIn’s Top Startups,Forbes’ Cloud 100 (five years running!),Inc.’s Best Workplaces, and theHuman Rights Campaign Foundation's Corporate Equality Index!

About the Role

the company’s Data Platform collects and stores data on behalf of our brands across many verticals, from our roots in e-commerce to physical retail, sports, entertainment, travel, and hospitality. Retail brands with physical stores want product inventory modeled down to the store location. Multinational brands want product catalogs and their customers segregated by market. A sports franchise wants live events and ticketing data modeled so that marketing agents know the right time and context to personalize messaging for any customer.

All the data clients want to ingest into the the company platform is activated across our product surface areas, from our core SMS & email products to our next-generation suite of marketing agents.

As the Senior Product Manager, Data Platform Extensibility, you will own the evolution of the the company data model to support these use cases. Your mandate is to build the generic primitives that let the company model any customer's business in our platform. You will decide which data entities become first-class concepts in the platform and which stay flexible to meet other customer needs. This role requires deep technical fluency in data modeling to recognize patterns across seemingly disconnected use cases to identify solutions that can scale across a broad set of verticals that the company will expand rapidly into.

What You’ll Accomplish

• Introduce new first-class and generic data objects to the data platform, starting with the gaps slowing down enterprise deals today, and establish the paradigm that makes each subsequent object dramatically cheaper to add.
• Define how objects relate to one another — users to offers, events to catalogs, catalogs to stores and regions — unlocking use cases like bring-your-own product and offer recommendations that customers cannot express in the platform today.
• Build the semantic layer that tells marketers and agents what their data means, and decide what data gets promoted to native object entities
• Partner across product and engineering to ensure every new object and field is consistently exposed to segmentation, personalization, reporting, and our APIs and MCP surfaces — so both marketers and agents can reason over and act on it.

Your Expertise

• 4+ years of product management experience building complex B2B or SaaS platforms, with a track record of owning ambiguous, high-scope problem spaces end to end.
• Strong technical fluency with data models and schemas — you can go deep with engineers on storage, relationships, extensibility, and migration tradeoffs, and you understand how an API contract shapes what customers can and cannot do.
• Ability to translate abstract infrastructure investment into concrete customer outcomes and business impact that executives and sellers can act on.
• Comfort learning an unfamiliar industry quickly and modeling it accurately — you enjoy the work of understanding how a business actually operates before deciding how the platform should represent it.
• Exceptional written communication and structured thinking. Much of this role is defining strategy from a blank page and aligning teams around it.

You’ll get competitiveperks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $150,000 - $210,000 annually+ equity + benefits
• Our salary ranges are determined by role, level and location

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By applying for this position, your data will be processed as per the company's Privacy Policy.the company Company ValuesDefault to Action - Move swiftly and with purposeBe One Unstoppable Team - Rally as each other’s championsChampion the Customer - Our success is defined by our customers' successAct Like an Owner - Take responsibility for the company’s success

Learn more about AWAKE, the company’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At the company, we know that our Company's strength lies in the diversity of our employees. the company is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. the company is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.