Senior Product Manager (CRM) - fully remote within Europe (m/f/d)

JobLeads GmbH; United States; Remote; Confidential; Full time

Job summary

JobLeads GmbH is seeking a Senior Product Manager for CRM & Retention to enhance user engagement through personalized, data-driven strategies. This fully remote role involves leading product strategies and collaborating with teams to implement innovative CRM practices. Ideal candidates will have extensive experience in retention marketing and a strong technical mindset.

Benefits

Flexible working conditions

Collaborative work culture

Opportunities to work on AI-driven marketing initiatives

Qualifications

• At least 5 years of experience in retention marketing within a B2C or digital product environment.
• Strong understanding of user data, segmentation, and multi-channel journey orchestration.
• Hands-on experience with marketing automation tools and LLM-powered platforms.

Responsibilities

• Define and execute the CRM & retention product strategy aligned with business objectives.
• Lead the development of automated, personalized customer journeys across multiple channels.
• Collaborate with data analysts and engineers to leverage data for targeting and segmentation.

Skills

Retention Marketing

User Engagement

Data Analysis

Multi-channel Journey Orchestration

Personalization Logic

Marketing Automation Tools

AI-driven Workflows

Job description

Senior Product Manager (CRM) - fully remote within Europe (m/f/d)

Remote within Europe

At JobLeads our mission is to enable jobseekers to land a better job faster. On this mission we are digitizing every aspect of career coaching to make it accessible and affordable to every jobseeker worldwide.

We are active in 40+ countries and our products reach over 4 million users monthly. We are a fully remote company with a positive, diverse, and supportive culture.

We look for people who are curious, inventive, analytical and work to be a little better every single day. We aim to be smart, humble, hardworking and, above all, collaborative.

The Team:
At JobLeads, we empower job seekers around the world—millions across 40+ countries trust us to move their careers forward. Personalized communication is at the heart of how we deliver value, ensuring each user receives relevant, timely, and meaningful guidance. Join a collaborative team passionate about creating an exceptional user experience powered by smart, data-driven engagement.

Your Role:

We’re seeking a Senior Product Manager – CRM & Retention to lead the development of a highly personalized, data-driven CRM experience. This is a strategic, hands-on role designed for someone who understands lifecycle marketing and knows how to activate customer context across multiple touchpoints. You’ll play a key role in crafting automated experiences that drive engagement and lifetime value at scale.

What You'll Be Doing:

Define and execute the CRM & retention product strategy aligned with business objectives and customer needs

Lead the development of automated, personalized customer journeys across email, in-app, push, and other relevant channels

Collaborate with data analysts and engineers to leverage behavioral and contextual data for real-time targeting and segmentation

Work closely with lifecycle marketing to integrate campaign strategies into scalable product solutions

Utilize vector databases and AI to drive contextual targeting and recommendation logic

Define key performance indicators (KPIs), run A/B tests, and iterate based on data insights

Stay ahead of industry trends and continuously bring innovative CRM practices into the business

What You'll Need:

At least 5 years of experience in retention marketing within a B2C or digital product environment

Proven success driving user engagement and business outcomes with data-led CRM strategies

Strong understanding of user data, segmentation, and multi-channel journey orchestration

Technical mindset with experience in data structures and personalisation logic

Proficient in analyzing KPIs and working with complex datasets

Hands-on experience with marketing automation tools and LLM-powered platforms

• Background in personalization at scale using advanced data techniques

Fluency in English (spoken and written)

Experience mentoring or leading teams—or a clear drive to grow into a leadership role

Nice If You Have:

Familiarity with vector databases or CRM systems integrated with large language models (LLMs)

Experience building AI-driven workflows in CRM environments

What You Can Expect On Board:

A mission-driven team focused on empowering job seekers around the globe

Opportunities to work on cutting-edge personalization and AI-driven marketing initiatives

Collaborative work culture with a balance of autonomy and support

A high-impact role where your work will directly shape the customer experience

Flexible working conditions and an international, remote-friendly team

If you're passionate about lifecycle marketing, automation, and creating meaningful user connections at scale, we’d love to hear from you. Join us in building the future of job search—one personalized experience at a time.

To be considered for this position, please submit your CV in English.

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