Senior Product Manager, Audience Measurement & Media Data

Nielsen Holdings Plc; Lorida (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health and wellness plans

401(k) with company match

Generous paid time off

Job summary

Nielsen Holdings Plc in the United States seeks a Senior Product Manager for Audience Measurement and Media Data to shape products across streaming, broadcast, and cable. You will own the vision, roadmap, and delivery of scalable measurement capabilities that combine viewing data with third‑party signals.

You will partner with engineering, data science, research and analytics teams to drive data quality, privacy, and measurable customer value while mentoring a growing product team and

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 7+ years of relevant experience in product management, data products, analytics, technology, or related fields.
• Experience owning data-driven products and managing the full product lifecycle.
• Ability to work with engineering, data science, and other technical teams.
• Strong communication, decision-making, and stakeholder management skills.

Responsibilities

• Lead the development of scalable measurement capabilities using viewing data and external signals.
• Own the product strategy, vision, and roadmap for audience measurement and data solutions.
• Collaborate with engineering, data science, research, and analytics teams to deliver solutions.
• Drive data quality, privacy, and measurement integrity across platforms.
• Define priorities, performance metrics, and success measures balancing business and technical needs.
• Mentor and develop product team members and collaborate with customers and stakeholders.

Skills

Product management

Data products

Analytics

Stakeholder management

Communication

Communication

Agile methodologies

Education

Bachelor's degree or equivalent experience

Tools

Jira

Confluence

Job description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. The Senior Product Manager, Audience Measurement & Media Data will lead a critical area of measurement innovation across streaming, broadcast, and cable television. This role will shape the products, platforms, and data capabilities that help media companies understand who is watching, what they are watching, and how audiences move across screens and platforms.

Responsibilities

• The role brings together audience measurement, advanced analytics, third-party signals, data science, engineering, and product strategy.
• You will lead the development of scalable measurement capabilities that combine viewing behavior with high-quality external signals to produce richer, more accurate, and more actionable insights.
• Your work will directly support the needs of publishers, broadcasters, streaming platforms, advertisers, agencies, media buyers, and other industry stakeholders.
• You will help them make better decisions about content, programming, advertising, audience development, and media investment.
• You will own a meaningful part of the audience measurement ecosystem, make decisions across product and technology trade-offs, and partner with a broad set of technical, analytical, commercial, and operational teams to deliver measurable customer value.
• Own the product strategy, vision, and roadmap for audience measurement and media data solutions across streaming, broadcast, and cable.
• Lead the full product lifecycle, from identifying customer needs and defining requirements through delivery, adoption, and improvement.
• Partner with engineering, data science, research, and analytics teams to develop scalable measurement solutions.
• Drive innovation by combining viewing data and third‑party signals to improve audience insights and measurement accuracy.
• Define product priorities, performance metrics, and success measures while balancing business needs and technical requirements.
• Ensure data quality, reliability, privacy, and measurement integrity through continuous improvement.
• Collaborate with customers and internal stakeholders to identify opportunities, solve problems, and improve products.
• Manage, mentor, and develop product team members, supporting performance, accountability, and career growth.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• ~7+ years of relevant experience in product management, data products, analytics, technology, or related fields.
• ~ Experience owning data‑driven products and managing the full product lifecycle.
• ~ Ability to work with engineering, data science, and other technical teams.
• ~ Strong communication, decision‑making, and stakeholder management skills.

Experience

• Experience in television, streaming, advertising, or audience measurement.
• Knowledge of cross‑platform measurement, third‑party data, and audience enrichment.
• Familiarity with data quality, APIs, cloud platforms, and modern data architectures.
• Understanding of statistical modeling or machine learning.
• Experience with Agile methodologies and tools such as Jira or Confluence.

Enabling your best to power a better media future.

This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company‑provided vehicle and/or discretionary incentive/bonus eligibility.

Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives .

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.