Senior Product Manager - Apple Store Online, Customer Support Shopping Applications

Apple Retail Shop; Shanghai (VA); On-site; USD 140,000 - 190,000; Full time

Job summary

Apple Store Online is seeking a results-driven Senior Product Manager to own a portfolio of generative AI-enabled initiatives for its global contact center and retail experience. You will partner across product, engineering, AIML, design, and operations to deliver customer-centric solutions that scale.

You will define roadmaps, gather user insights, and translate complex business needs into actionable requirements, while leading cross-functional teams to ship features that enhance omnichannel

Qualifications

• 7+ years of professional experience in Product Management for e-commerce or a consumer digital product development.
• Record of leading complex technical projects with direct ownership of a product portfolio.
• Demonstrated ability to communicate effectively and influence at all levels of an organization.
• Experience in leveraging data and insights to deliver customer-facing digital products and capabilities globally.
• BA/BS degree or 11+ years professional experience in a directly relatable role.

Responsibilities

• Ideating and implementing generative solutions within the contact center infrastructure supporting end-to-end specialist and Customer journey, including, but not limited to enhancing how we route engagements, enable Omnichannel/multimodal experiences, personalize the experience for Specialist and Customers, and introduce solutions that speed ramp for specialists.
• Defining and communicating multi year strategies and roadmaps, requirements, and deployment plans to achieve business objectives.
• Creating buy-in for product vision and generative AI solutions
• Lead and simplify lasting technical and analytical solutions.
• Understanding and explaining complex business processes, systems, and tools with a keen focus on upstream/downstream impact
• Monitoring data and trends to identify product gaps and issues and solve them
• Leading user roundtables and gathering customer/user insights to inform business and technical decisions

Skills

Product Management

Cross-functional leadership

Data-driven decisions

Communication

E-commerce / digital products

Education

BA/BS degree or 11+ years experience in related role

Tools

SDLC

Agile / SCRUM

Job description

200678103-3715

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. Our team within Apple Store Online is responsible for delivering scalable, efficient, and customer centric technical solutions to serve our Retail Customers and Call Center Specialists globally. We continuously pursue excellence by evaluating and rethinking the customer journey through the online shopping experience, including Digital Programs, Chat/Voice systems, Payments, Fulfillment, Delivery, and Customer Care. This role looks beyond the immediate to thoughtfully innovate on the details leveraging the latest cutting edge technology to elevate the shopping experience globally.

Summary

Posted: Aug 15, 2026

Role Number: 200678103-3715

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. Our team within Apple Store Online is responsible for delivering scalable, efficient, and customer centric technical solutions to serve our Retail Customers and Call Center Specialists globally. We continuously pursue excellence by evaluating and rethinking the customer journey through the online shopping experience, including Digital Programs, Chat/Voice systems, Payments, Fulfillment, Delivery, and Customer Care. This role looks beyond the immediate to thoughtfully innovate on the details leveraging the latest cutting edge technology to elevate the shopping experience globally.

Description

In this individual contributor role, you will own a product portfolio and partner cross functionally to strategize and deliver projects and initiatives that drive a world class customer experience. You will build new applications or features used by customers and Retail Contact Center (RCC) Specialists.You will develop a deep understanding of the customer online journey and RCC community experience to design and analyze solutions and processes, including Generative AI and LLM capabilities. You will turn these concepts into reality by collaborating across project management, engineering, AIML, design, and operational teams.

Responsibilities

• Ideating and implementing generative solutions within the contact center infrastructure supporting end-to-end specialist and Customer journey, including, but not limited to enhancing how we route engagements, enable Omnichannel/multimodal experiences, personalize the experience for Specialist and Customers, and introduce solutions that speed ramp for specialists.
• Defining and communicating multi year strategies and roadmaps, requirements, and deployment plans to achieve business objectives.
• Creating buy-in for product vision and generative AI solutions
• Lead and simplify lasting technical and analytical solutions.
• Understanding and explaining complex business processes, systems, and tools with a keen focus on upstream/downstream impact
• Monitoring data and trends to identify product gaps and issues and solve them
• Leading user roundtables and gathering customer/user insights to inform business and technical decisions

Minimum Qualifications

• 7+ years of professional experience in Product Management for e-commerce or a consumer digital product development
• Record of leading complex technical projects with direct ownership of a product portfolio
• Demonstrated ability to communicate effectively and influence at all levels of an organization
• Experience in leveraging data and insights to deliver customer-facing digital products and capabilities globally
• BA/BS degree or 11+ years professional experience in a directly relatable role

Preferred Qualifications

• Experience with E-commerce environment, specially in order and support processes, customer contact methodologies, contact center applications and processes
• Advanced knowledge of the software development lifecycle (SDLC) and Project and Product management methodologies (PMP, SCRUM/Agile, Waterfall)
• Understanding of and application of AI within a contact center environment
• Capable of leading technical discussions involving software infrastructure/architecture, APIs, programming languages, and other technical subject matter
• Demonstrated experience being an interface between business and technical teams.
• Experience in one or more of the following: UI/UX design, macOS experience, and experience with User Acceptance Testing (UAT)
• BA/BS in Computer Science or a technical degree

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace