Senior Product Manager – AI-Driven Media Experiences

The Walt Disney Company; New York (NY); On-site; USD 197,000 - 265,000; Full time

Job summary

The Walt Disney Company is seeking a dynamic Principal Product Manager for the News & Entertainment product team. You will lead matrixed strategic initiatives across technology, content, and user experience to shape next-generation digital experiences for Disney’s news and entertainment brands.

You will collaborate with engineering, design, and data science as well as editorial and business stakeholders to launch new features and sustain existing experiences.

Qualifications

• 10+ years in product management, digital media, news, entertainment, or streaming.
• Experience with CRM and messaging platforms, automation tools, and experimentation tools.
• Strong understanding of data integration and data maturity concepts.

Responsibilities

• Lead cross-functional strategic initiatives across product, engineering, design, and editorial teams.
• Define and monitor KPIs and product metrics; identify growth opportunities with data-driven storytelling.
• Cultivate direct user relationships through personalized messaging to maximize engagement.
• Build long-term strategy for unifying CRM and automated messaging across products.
• Leverage AI to introduce features and improve messaging and user experiences.
• Advance data maturity through governance and analytics for reliable insights.
• Craft strategic narratives for executives to align priorities and drive impact at scale.
• Provide leadership and coach product teams to foster continuous improvement.

Skills

CRM platforms

Messaging platforms

Data integration

AI/ML

Cross-functional leadership

Data-driven decisions

Analytical skills

Communication skills

Experience in digital media

Product management

Education

Bachelor's or Master's in CS, stats, business, media or related

Tools

CRM software

Experimentation tools

Job description

The Walt Disney Company is seeking a dynamic Principal Product Manager for the News & Entertainment product team. You will lead matrixed strategic initiatives across technology, content, and user experience to shape next-generation digital experiences for Disney’s news and entertainment brands.

You will collaborate with engineering, design, and data science as well as editorial and business stakeholders to launch new features and sustain existing experiences.