Senior Product Manager

HealthEquity, Inc.; United States; Remote; USD 121,000 - 157,000; Full time

Benefits offered by this job

Remote role

Trailhead onboarding onsite quarterly

RSU stock options

Comprehensive health benefits

Job summary

HealthEquity, Inc. is seeking a Senior Product Manager, Growth to own how members discover, start, and remain engaged with our digital health programs.

You will set the funnel strategy, lead rapid experiments, and collaborate with Marketing, Data Science, and Compliance to optimize patient starts, conversions, and revenue across telehealth offerings. The role emphasizes cross-functional leadership, data-driven decision making, and a strong focus on retention and lifecycle metrics.

Qualifications

• 6+ years of growth or lifecycle experience in cash pay DTC digital health or telehealth.
• Track record running a high velocity experimentation program with measurable lift on intake and retention.
• Working knowledge of subscription economics: patient starts, retention curves, LTV, CAC, and payback.
• Proficiency with AI tools daily to speed up analysis, prototyping, and documentation.

Responsibilities

• Growth strategy and funnel ownership across the full member journey.
• Own the experimentation roadmap: A/B and multivariate tests across pages, flows, offers, and pricing.
• Drive retention and lifecycle improvements with partners and Marketing across channels.
• Cross-functional leadership with Engineering, Design, Compliance and Legal to ship growth features and measure impact.

Skills

Growth strategy

Experimentation

Lifecycle optimization

AI tools usage

Tools

Amplitude

Job description

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.Come be part of remarkable.

Overview

We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable.

Senior Product Manager, Growth - Digital Health

How you can make a difference

HealthEquity Marketplace is our managed affiliate marketplace for health and wellness that helps our members get more healthcare per dollar. Our telehealth and digital health programs are our cornerstone offerings, bringing our members Rx and clinical solutions across metabolic, men and women's health, hormone therapy, skincare, sleep, nutrition, and other care areas.

We are seeking a Senior Product Manager, Growth to own how members find, start, and stay on our telehealth programs. You run the funnel end to end, set the experimentation agenda, and turn test results into durable gains in patient starts, retention, and revenue.You bring the growth playbook from cash pay digital health and apply it to a channel with structural advantages: millions of members with tax advantaged dollars already set aside for care and natural organic / inorganic user flow. You own growth outcomes for each program across white label and branded partners.

What you will be doing

Growth strategy and funnel ownership

• Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation.
• Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue.
• Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms.
• Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it.

Experimentation and conversion

• Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging.
• Find the highest value moments in the member journey to put the right program in front of the right member.
• Drive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates.

Retention and lifecycle

• Own retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation.
• Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes.
• Shape refill, adherence, titration, and win back journeys with partners and Marketing across email, SMS, push, and in app.

Offers, pricing, and merchandising

• Decide what gets featured across the digital health category: which programs, which offers, and in what order.
• Run the promotion calendar (launches, events, seasonal pushes) and drive copy and creative with content teams.

Cross functional leadership

• Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models.
• Partner with Engineering and Design to ship growth features and instrument the funnel end to end.
• Work with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements.
• Represent growth to leadership through readouts and investment cases.

What you will need to be successful

• 6+ years of growth or lifecycle experience in cash pay DTC digital health or telehealth with direct ownership of patient starts, conversion, and / or retention across mobile (iOS and Android) and web.
• Track record running a high velocity experimentation program with measurable lift on intake and retention
• Working knowledge of subscription economics: patient starts, retention curves, LTV, CAC, and payback.
• Self serves insights via Amplitude (or similar), and prototypes ideas without waiting on engineering.
• Actively use AI tools daily to speed up analysis, prototyping, and documentation
• Low ego and persuasive: writes clearly, holds positions with conviction, and updates on evidence

Preferred qualifications

• Experience in care areas such as metabolic, women's health, men's health, skincare, or lifestyle categories.
• Experience growing programs through partner or white label clinical models
• Familiarity with HSA/FSAs and employer benefit programs.

#LI-Remote

This is a remote position

Salary Range

$120500.00 To $157000.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision

• HSA contribution and match

• Dependent care FSA match

• Uncapped paid time off

• Paid parental leave

• 401(k) match

• Personal and healthcare financial literacy programs

• Ongoing education& tuition assistance

• Gym and fitness reimbursement

• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

Why work with HealthEquity

HealthEquity has a vision thatby2030 we will make HSAs as wide-spread and popular as retirement accounts.Weare passionate about providing a solution that allows American families to connecthealth and wealth. Join us and discover a work experience where the person is valued more than the position.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit ourCareers page.