Senior Product Manager

Generac International; Sussex (WI); On-site; USD 95,000 - 135,000; Full time

Job summary

Generac Power Systems, Inc. is seeking a Senior Product Manager to lead the Mobile Diesel Generator portfolio, shaping strategy, roadmaps and lifecycle management to drive growth and profitability.

You will partner with engineering, marketing and sales to translate market needs into differentiated products. The role emphasizes data-driven decision making, cross-functional leadership, and rigorous financials, including business cases, pricing strategies and demand forecasting.

Qualifications

• Bachelor's degree or equivalent experience in Business, Engineering, or related field.
• 3+ years of experience in product management or related fields.
• Establishes and maintains effective relationships with a diverse range of stakeholders and cross-functional partners.
• Ability to analyze, interpret, and organize data into a clear story.
• Engages with customers and advocates for their needs while prioritizing requirements.
• Strong organizational capabilities to manage multiple projects.

Responsibilities

• Define, execute strategy, roadmap, and lifecycle management of the Mobile Diesel Generator portfolio for long-term growth and profitability.
• Leverage customer insights, competitive intelligence, and market data to develop differentiated products and strengthen market position.
• Evaluate product landscapes to identify innovation opportunities, differentiation, and cost optimization.
• Define, size, and identify market segments; analyze competitive/regulatory landscapes; identify portfolio gaps.
• Lead new product development from business case to launch with cross-functional alignment.
• Partner with SIOP to develop demand forecasts considering market growth, regional trends, and phase-in/phase-out plans.
• Drive margin expansion through pricing, positioning, and cost optimization initiatives.
• Monitor product performance using revenue, margin, and market share metrics and adjust strategies accordingly.
• Support go-to-market strategies including product positioning, launches, sales enablement, and marketing initiatives.

Skills

Product management

Cross-functional collaboration

Data analysis

Stakeholder management

Customer advocacy

Project management

Strategic thinking

Education

Bachelor's degree in Business, Engineering, or related field

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Senior Product Manager delivers results by managing product strategies for the assigned business unit or product portfolio, with a focus on Mobile Diesel Generators. This role drives annual product roadmaps and ensures the achievement of key business objectives.

Major Responsibilities:

• Define and execute the strategy, roadmap, and lifecycle management of the Mobile Diesel Generator product portfolio to support long-term growth and profitability.

• Leverage customer insights, competitive intelligence, and market data to develop differentiated products that enhance customer experience and strengthen market position.

• Evaluate product and technology landscapes to identify innovation opportunities, create product differentiation, and drive product cost optimization.

• Define, size, and identify targeted market segments for growth opportunities; analyze the competitive and regulatory landscapes; actively identify portfolio gaps and opportunities

• Lead new product development initiatives, including business case development, requirements definition, and cross-functional alignment from concept through launch.

• Partner with the SIOP team to develop demand forecasts that incorporate market growth, regional trends, and product phase-in/phase-out plans.

• Drive margin expansion through strategic pricing, product positioning, and cost optimization initiatives.

• Monitor product performance using key metrics such as revenue, margin, and market share; adjust strategies as needed to achieve business goals.

• Support go-to-market strategies including product positioning, product launches, sales enablement, and marketing initiatives.

Minimum Job Requirements:

• Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field.

• 3+ years of experience in product management or related fields

• Establishes and maintains effective relationships with a diverse range of stakeholders, key cross-functional partners, and customers. Works collaboratively rather than in isolation, actively communicating and partnering with cross-functional teams.

• Demonstrates the ability to analyze, interpret, and organize data, and translate insight into a clear, compelling story.

• Engages with customers and actively advocates for their needs, while prioritizing customer requirements in decision-making.

• Possesses strong organizational capabilities to successfully manage multiple projects simultaneously.

• Demonstrates strong understanding of business operations, strategy, and decision-making.

Preferred Job Requirements:

• Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products.

• Proven success leading new product development (NPD) programs from concept through launch in a cross-functional environment.

• Experience analyzing market trends, competitive landscapes, and customer insights to drive product strategy and differentiation.

• Experience developing business cases, pricing strategies, and margin improvement initiatives.

• Familiarity with forecasting, demand planning, and SIOP processes.

• Experience in industrial equipment, construction equipment, rental industry, or related B2B markets

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 30% travel and valid Driver’s License required.

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“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”