Senior Product-Led SEO Manager

CoStar Group; Irvine (CA); On-site; Full time

Job description

Search Engine Optimization (SEO) Manager, Homes.com

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Homes.com

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is a CoStar Group company with 30+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.

What We Are Looking For:

Homes.com is currently looking for an experienced SEO professional to join our growing team and to help manage SEO strategies for our residential real estate website, Homes.com, the industry’s fastest growing search site.

Responsible for supporting efforts to increase the sites’ visibility on search engine results page or in AI platforms through optimization – whether on-page, off-page or technically focused.

In this position, you will play a key supporting role on the SEO team through data analysis and execution of SEO strategies aimed at elevating the online presence of Homes.com. You will have a firm understanding of SEO fundamentals and experience implementing programmatic solutions.

You will recognize that SEO is a team effort and requires a broad organizational understanding. You will be part of the team that will drive that message.

This position is located in Irvine, CA and this position is in office Monday through Friday.

Responsibilities

• Serve as one of our in-house, enterprise-level, product-led SEO experts.
• Develop SEO growth strategies, evangelize the importance of SEO and adhere to SEO best practices within the organization. Provide recommendations for improvement of the site (including site architecture, URL structures, on-page factors, image, video and news optimization, etc.) and oversee the implementation of those recommendations.
• Continually audit site and performance for SEO related improvements.
• Track and report against a variety of key performance indicators that demonstrate the effectiveness of the organization's SEO efforts.
• Work closely with product management, developers, marketing and our content team to assist in traffic generating initiatives across the organization.

Basic Qualifications

• Bachelor’s degree from an accredited, not-for-profit, in person University or College
• 7+ years of experience in Search Engine Optimization roles
• Advanced understanding and knowledge of SEO Best Practices and the latest search engine algorithm updates. This includes vertical search services such as image search, video search, news search, etc.
• Solid understanding of Google’s content and quality guidelines, including E-E-A-T and structured content best practices, to ensure content meets search standards and performs in organic results.
• Familiarity with AEO and its relationship to modern SEO, including structuring content for AI-generated answers and enhanced search visibility.
• Proven ability to develop strategies and manage projects which will drive organic search traffic to the site; proven track record in managing SEO projects from inception to completion.
• Able to work cross-functionally with Product, Development, Design and other teams to streamline execution of projects.
• Must be data driven, with the ability to identify actionable insights from large datasets, create reports to track and analyze SEO performance.
• Experience with Google Analytics, Google Search Console, and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs.
• Able to keep ahead of the latest search industry trends and algorithm changes and align current and future projects with those developments.
• Familiarity with web development platforms and languages such as HTML, CSS and JavaScript.
• Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
• A track record of commitment to prior employers

Preferred Qualifications

• Experience managing SEO for large-scale, consumer-facing marketplace websites (10–25 million pages indexed), with a focus on driving scalable organic traffic growth.
• Product management, project management, software development and/or analytics experience a plus.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Experience with AI tools and integrating AI processes into SEO program.

WHAT’S IN IT FOR YOU?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

This position offers an annual base salary range of $99,000 - $168,000 based on relevant skills and experience and includes a generous benefits plan.

#LI-NH1

#Homes.com

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing